Customer retention is critical for business survival and growth. Econsultancy research indicates that organisations that make Customer Experience (CX) a strategic priority outperform their competitors by a significant margin. One of the reasons for this is that CX leaders understand that marketers need to take a balanced approach to driving intention to purchase with customer retention. Those organisations that miss out on customer retention miss out on opportunities for growth.
This 60 minute analyst session covers:
If you are interested in booking a session with us or want to know more, please contact: analyst.sessions@econsultancy.com
A best practice guide looking at the strategies marketers should deploy to transform new customers into repeat customers, as well as how to optimise long-term loyalty and advocacy among the highest value customers.
1. Executive Summary Customer Lifetime Value (CLV) is considered one of the most important factors in determining present and future success of a business. However, less than half of those surveyed for this research said they were able to measure CLV. With it costing less to retain a customer than acquire a new one and […]
This report examines the extent to which organisations are employing customer lifetime value, as well as the tactics and strategies they are undertaking to increase it.
A report explaining what customer data platforms are, how they can help marketers and how they might change the marketing technology landscape. It also explains the features that characterise CDPs, while clarifying how these platforms differ from other marketing tools.
A best practice guide intended to support marketers with the knowledge they need to either review existing email strategy or create a comprehensive strategy from scratch, covering measurement, segmentation and personalisation techniques, newsletter communications strategies and best practice rules for copywriting.
A report uncovering best practice principles and considerations for developing a personalisation strategy, also providing supporting evidence for why companies should be placing personalisation high on their agenda and explores ways to develop personalisation capabilities.
Our expert-led blended learning programme will help you and your organisation to grow and evolve, in line with the expectations of your customers. We can help you to update the skills of marketing, digital and ecommerce professionals, guiding you through a fully personalised and well-structured learning path.
Through cutting-edge face to face training, online classrooms and insightful content, we’ve helped some of the world’s most successful brands build their knowledge and capabilities in marketing.