Q3 2020 Analyst Session: Customer Retention Strategy

Customer retention is critical for business survival and growth. Econsultancy research indicates that organisations that make Customer Experience (CX) a strategic priority outperform their competitors by a significant margin. One of the reasons for this is that CX leaders understand that marketers need to take a balanced approach to driving intention to purchase with customer retention. Those organisations that miss out on customer retention miss out on opportunities for growth.

This 60 minute analyst session covers:

  • The business case for a clear customer retention strategy
  • Understanding customer lifetime value
  • Developing a customer retention strategy

If you are interested in booking a session with us or want to know more, please contact: analyst.sessions@econsultancy.com

Resources

Customer Lifetime Value Report - Econsultancy

Understanding Customer Lifetime Value

1. Executive Summary Customer Lifetime Value (CLV) is considered one of the most important factors in determining present and future success of a business. However, less than half of those surveyed for this research said they were able to measure CLV. With it costing less to retain a customer than acquire a new one and […]

Email Marketing Best Practice Guide

A best practice guide intended to support marketers with the knowledge they need to either review existing email strategy or create a comprehensive strategy from scratch, covering measurement, segmentation and personalisation techniques, newsletter communications strategies and best practice rules for copywriting.

Embark on a Blended Learning Journey

Our expert-led blended learning programme will help you and your organisation to grow and evolve, in line with the expectations of your customers. We can help you to update the skills of marketing, digital and ecommerce professionals, guiding you through a fully personalised and well-structured learning path.

Through cutting-edge face to face training, online classrooms and insightful content, we’ve helped some of the world’s most successful brands build their knowledge and capabilities in marketing.