Digital Transformation

The events of the last two years have accelerated multiple trends including ecommerce, marketing automation and lifecycle marketing plus remote, hybrid and agile ways of working. These have resulted in the need to enhance digital transformation programmes.

Econsultancy’s latest Future of Marketing survey reveals that 63%
of marketing leaders are looking to increase budgets around digital transformation and strategic initiatives. Some brands experienced 10 years of digital progress within just three months. This transformative period is set to continue as consumers and businesses adapt to the post pandemic world.

This 60 minute analyst session covers:

  • Drivers of digital transformation – digital is shaping customer experiences and driving continuous transformation.
  • Infrastructure and enablers – overcoming the barriers to a great digital experience.
  • The need for agility and innovation – putting this into practice with ways of working.
  • How digital transformation is human transformation – a successful transformation hinges on the people behind it, with the right leadership, vision, culture, talent and skills.

If you are interested in booking a session with us or want to know more, please contact: analyst.sessions@econsultancy.com

Resources

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The Future of Marketing 2021

Bringing together the survey results from over 900 marketing professionals, Econsultancy’s annual Future of Marketing report looks at the trends shaping the industry and marketers’ priorities over the next two years, after a period of unprecedented global change.

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Building a Digital Culture

Pragmatic advice for marketers, HR professionals and other leaders about how to apply, support and promote a digital culture within teams and organisations, in order to enable greater agility and improved customer experience.

Learning from a Crisis Best Practice Guide

A report exploring the key lessons that can be learnt from responses to the Covid-19 pandemic from organisations in sectors, such as retail and education, that have seen an accelerated shift towards digital transformation, including actions businesses can take forward when the world starts to return to business as usual.

B2B Digital Transformation

B2B businesses embarking on digital transformation programmes must factor in a growing demand for ecommerce and a shift in approach towards customer-centricity. This report provides best practice on the opportunities and challenges involved.

Embark on a Blended Learning Journey

Our expert-led blended learning programme will help you and your organisation to grow and evolve, in line with the expectations of your customers. We can help you to update the skills of marketing, digital and ecommerce professionals, guiding you through a fully personalised and well-structured learning path.

Through cutting-edge face to face training, online classrooms and insightful content, we’ve helped some of the world’s most successful brands build their knowledge and capabilities in marketing.