2022 Digital Trends: Experience Index
The Digital Trends Report from Adobe and Econsultancy, now in its 12th year, is based on a global survey of 10,000 marketers, consultants, and practitioners.
The events of the last two years have accelerated multiple trends including ecommerce, marketing automation and lifecycle marketing plus remote, hybrid and agile ways of working. These have resulted in the need to enhance digital transformation programmes.
Econsultancy’s latest Future of Marketing survey reveals that 63%
of marketing leaders are looking to increase budgets around digital transformation and strategic initiatives. Some brands experienced 10 years of digital progress within just three months. This transformative period is set to continue as consumers and businesses adapt to the post pandemic world.
This 60 minute analyst session covers:
- Drivers of digital transformation – digital is shaping customer experiences and driving continuous transformation.
- Infrastructure and enablers – overcoming the barriers to a great digital experience.
- The need for agility and innovation – putting this into practice with ways of working.
- How digital transformation is human transformation – a successful transformation hinges on the people behind it, with the right leadership, vision, culture, talent and skills.
If you are interested in booking a session with us or want to know more, please contact: analyst.sessions@econsultancy.com
Digital Transformation Monthly – May 2022
May’s edition of Digital Transformation Monthly looks at developments in the travel industry, from loyalty schemes to Uber’s rise as a super app, the online marketplaces helping big brands contribute to the circular economy, AI advancements within the beauty industry, and many more stories.
Digital Transformation: Agility and Innovation Best Practice Guide
A report exploring how organisations can adapt to changing circumstances by applying key agile principles to marketing, ecommerce and innovation practice, with best practice recommendations, case studies and useful frameworks for identifying the key building blocks of achieving greater agility, enhanced innovation and organisational change.
Effective Leadership in the Digital Age
A report drawing on the Effective Leadership in the Digital Age research, which set out to answer one key question: what does it mean to be a ‘digital leader’ in the context of digital transformation?
The Future of Marketing – 2021
Bringing together the survey results from over 900 marketing professionals, Econsultancy’s annual Future of Marketing report looks at the trends shaping the industry and marketers’ priorities over the next two years, after a period of unprecedented global change.
Change Management for Marketers Best Practice Guide
This report provides marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics.
Building a Digital Culture
Pragmatic advice for marketers, HR professionals and other leaders about how to apply, support and promote a digital culture within teams and organisations, in order to enable greater agility and improved customer experience.
Effective Remote Working for Marketers Best Practice Guide
This best practice guide provides practical advice for empowering successful and powerful remote working. Also drawing on the results of the Covid-19 Business Impact survey, conducted in mid-March 2020, it offers a look at how businesses in the UK and North America are reacting to the Covid-19 pandemic.
The Fundamentals of Modern Marketing Mindset
A guide exploring in detail Econsultancy’s 10 Cs framework for building a Modern Marketing Mindset, also explaining the difference between mindset and ‘modern marketing mindset’, and looking at what mindset means for individual performance, career success and organisational goals.
Digital Transformation and the Role of Data
A report aimed at helping marketers better understand data within the wider scope of digital transformation and how data underpins businesses. It sets out why digital transformation is needed, the role of data, the DaaS model, data strategy frameworks and why transformation can fail.
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Ashley Friedlein’s marketing & digital trends for 2020 to 2030
Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead.
Learning from a Crisis Best Practice Guide
A report exploring the key lessons that can be learnt from responses to the Covid-19 pandemic from organisations in sectors, such as retail and education, that have seen an accelerated shift towards digital transformation, including actions businesses can take forward when the world starts to return to business as usual.
B2B Digital Transformation
B2B businesses embarking on digital transformation programmes must factor in a growing demand for ecommerce and a shift in approach towards customer-centricity. This report provides best practice on the opportunities and challenges involved.
Learning from Digital Disruptors Best Practice Guide
This report defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles.
Ecommerce Trends
This report identifies, analyses and evaluates emerging ecommerce trends and considers how brands can navigate them.
AI, Machine Learning and Predictive Analytics Best Practice Guide
A best practice guide for marketers looking to understand how to leverage AI, machine learning and predictive analytics to derive value from their data and gain a competitive edge.
Embark on a Blended Learning Journey
Our expert-led blended learning programme will help you and your organisation to grow and evolve, in line with the expectations of your customers. We can help you to update the skills of marketing, digital and ecommerce professionals, guiding you through a fully personalised and well-structured learning path.
Through cutting-edge face to face training, online classrooms and insightful content, we’ve helped some of the world’s most successful brands build their knowledge and capabilities in marketing.