Driving Customer Acquisition and Brand Awareness

Increasing your customer base is one of the fastest ways to grow your business, with brand awareness and acquisition highlighted as top priorities for marketers across all media channels.

Driving as many high-value, in-market customers to the brand as possible is one of the most important initiatives for any business. It enables brands to build their customer base and encourage ongoing customer retention and loyalty.

This 60 minute analyst session covers:

  • Key drivers of effective customer acquisition including search engine optimisation and delivering effective marketing automation.
  • Building the mental availability of your brand and increasing attention online through effective content, social, influencer, community and value-added marketing.
  • The importance of brand performance and driving brand experiences.
  • Having access to quality audience data and measurement.
  • Maintaining a balance between acquisition and retention.

If you are interested in booking a session with us or want to know more, please contact: analyst.sessions@econsultancy.com


Content Marketing Best Practice Guide

Content plays a vital part in any brand’s marketing strategy, supporting business objectives at every stage of the purchase funnel. This report provides best practice guidance on building an effective content marketing strategy to enable brands to engage audiences in creative ways that promote authenticity and trust.

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Social Media Strategy Best Practice Guide

A guide providing marketers with a framework for developing a social media strategy, summarising the main considerations including frameworks and models for connecting with audiences, successful strategies for integrating customer service into social media and the opportunities of social listening.

Embark on a Blended Learning Journey

Our expert-led blended learning programme will help you and your organisation to grow and evolve, in line with the expectations of your customers. We can help you to update the skills of marketing, digital and ecommerce professionals, guiding you through a fully personalised and well-structured learning path.

Through cutting-edge face to face training, online classrooms and insightful content, we’ve helped some of the world’s most successful brands build their knowledge and capabilities in marketing.