H2 2021 Analyst Session: Ecommerce and Best Practice

While the Covid-19 pandemic crisis has accelerated consumer demand for ecommerce, it has also meant that many brands have had to review their approach to ecommerce in terms of strategy, operations and fulfilment.

This 60 minute analyst session covers:

  • Macro trends impacting ecommerce including the impact of Covid-19
  • Reinventing retail: how brands are bridging the gap between physical and digital retail
  • What brands can learn from Direct to Consumer (D2C) models
  • How ecommerce in China offers insight into how ecommerce in the West will evolve

If you are interested in booking a session with us or want to know more, please contact: analyst.sessions@econsultancy.com

Resources

Learning from a Crisis Best Practice Guide

A report exploring the key lessons that can be learnt from responses to the Covid-19 pandemic from organisations in sectors, such as retail and education, that have seen an accelerated shift towards digital transformation, including actions businesses can take forward when the world starts to return to business as usual.

Ecommerce Best Practice Guide

This guide is for companies looking to either review their existing ecommerce strategy or create an ecommerce proposition from scratch, including practical tips that can be applied to individual aspects of an ecommerce business to maximise results.

Trust, Transparency and Brand Safety

Trust, Transparency, Brand Safety

1. Introduction 1.1. Executive summary Trust is seen as a crucial element of brand success. With increasing disruption and competition across all sectors, trust becomes even more important for brands to focus their efforts on.  Last year, fake news was a highly contentious issue and it raised concerns about where a brand’s content was appearing. […]

Harnessing the Power of Personalisation Best Practice Guide

The Power of Personalisation

A report uncovering best practice principles and considerations for developing a personalisation strategy, also providing supporting evidence for why companies should be placing personalisation high on their agenda and explores ways to develop personalisation capabilities.

Customer Lifetime Value Report - Econsultancy

Customer Lifetime Value

1. Executive Summary Customer Lifetime Value (CLV) is considered one of the most important factors in determining present and future success of a business. However, less than half of those surveyed for this research said they were able to measure CLV. With it costing less to retain a customer than acquire a new one and […]

Maximising the ROI of Digital Marketing

ROI of Digital Marketing

  1. Introduction: The Principles of ROI “The fundamental reason why anyone calculates ROI is to prove their existence, or their intention to do something,” says Raj Balasundaram, VP Solutions and Strategic Services at marketing platform Emarsys. Having the ability to accurately quantify the contribution that a marketing programme or strategy has had upon revenue […]

Embark on a Blended Learning Journey

Our expert-led blended learning programme will help you and your organisation to grow and evolve, in line with the expectations of your customers. We can help you to update the skills of marketing, digital and ecommerce professionals, guiding you through a fully personalised and well-structured learning path.

Through cutting-edge face to face training, online classrooms and insightful content, we’ve helped some of the world’s most successful brands build their knowledge and capabilities in marketing.