Ecommerce Trends and Best Practice

Following the rapid acceleration of ecommerce across the Covid-19 pandemic, we are entering a new stage in the evolution, adoption and role
of digital commerce.

From the emergence of new shoppable formats to the reopening of stores, the current retail environment requires brands to consider their ecommerce strategy, operations and fulfilment, particularly as the lines between physical and digital commerce continue to blur.

This 60 minute analyst session covers:

  • The macro trends and challenges impacting ecommerce.
  • Useful frameworks and best-in-market examples from across the customer journey.
  • The importance of omnichannel experiences and how brands are bridging the gap between physical and digital touchpoints.
  • The emerging channels and key trends to know about, from DTC and social commerce to live commerce and the role of AR.

If you are interested in booking a session with us or want to know more, please contact:


Ecommerce Best Practice Guide

This guide is for companies looking to either review their existing ecommerce strategy or create an ecommerce proposition from scratch, including practical tips that can be applied to individual aspects of an ecommerce business to maximise results.

Direct-to-Consumer (DTC) Best Practice Guide

This report examines the opportunities in DTC for a broad cross-section of businesses, from digital startups to legacy brands. It provides frameworks, models, metrics and case studies that can be used to build an effective DTC strategy.

Embark on a Blended Learning Journey

Our expert-led blended learning programme will help you and your organisation to grow and evolve, in line with the expectations of your customers. We can help you to update the skills of marketing, digital and ecommerce professionals, guiding you through a fully personalised and well-structured learning path.

Through cutting-edge face to face training, online classrooms and insightful content, we’ve helped some of the world’s most successful brands build their knowledge and capabilities in marketing.