H2 2021 Analyst Session: Effective Content Marketing Strategy and Tactics

Businesses are constantly faced with new challenges and having a clear Content Strategy and Marketing Communications plan is key in how they engage with customers during both BAU and crisis times.

This 60 minute analyst session covers:

  • The fundamental elements of a Content Strategy
  • The principles and practice of Content Strategy including objectives of messages, key channels, customers vs non-customers
  • Key considerations for delivering effective marketing communications across all channels, brand positioning, storytelling and personalisation
  • The role that social media channels and emails play in supporting content strategy and tactics

If you are interested in booking a session with us or want to know more, please contact: analyst.sessions@econsultancy.com

Resources

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Content Strategy Best Practice Guide

A guide providing marketers with the practical guidance they need in all aspects of content strategy, covering the fundamentals of good content strategy, how to develop detailed personas, the importance of linking content strategy back to business strategy and the future of trends in content strategy.

B2B Content Marketing Best Practice Guide

This report looks at all stages of the content marketing process which, when executed effectively, can be a powerful engagement tool and convey brand purpose and brand story in a credible and authentic way. The report offers best practice advice from experts in the field.

Storytelling for Marketers

Storytelling for Marketers

1. Introduction 1.1 Executive summary This report identifies best practice approaches, techniques, challenges and opportunities around storytelling in the context of marketing. It explores how marketers perceive the importance of storytelling to the practice of marketing and the best practice application of storytelling principles to support marketing objectives and activity. The following topics are covered […]

Trust, Transparency and Brand Safety

Trust, Transparency and Brand Safety

1. Introduction 1.1. Executive summary Trust is seen as a crucial element of brand success. With increasing disruption and competition across all sectors, trust becomes even more important for brands to focus their efforts on.  Last year, fake news was a highly contentious issue and it raised concerns about where a brand’s content was appearing. […]

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B2B Social Media

A best practice guide covering the fundamentals of social media, providing models for developing a B2B social strategy and explaining how B2B companies can harness the potential of social to win new leads and expand their audience.

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Social Media Advertising

The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget to create a successful paid social media strategy. It also covers how to run, manage and evaluate campaigns.

Email Marketing

A best practice guide intended to support marketers with the knowledge they need to either review existing email strategy or create a comprehensive strategy from scratch, covering measurement, segmentation and personalisation techniques, newsletter communications strategies and best practice rules for copywriting.

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Social Media Strategy Best Practice Guide

A guide providing marketers with a framework for developing a social media strategy, summarising the main considerations including frameworks and models for connecting with audiences, successful strategies for integrating customer service into social media and the opportunities of social listening.

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Online Video Best Practice Guide

This report looks at how brands can identify clear objectives, fine-tune audience profiles and plan their distribution strategies, getting to grips with the numerous different platforms on offer. Some of the key technical aspects needed to commission video and work with specialist partners are also covered.

Search Engine Optimisation

A comprehensive series of reports covering everything marketers need to know about SEO, aimed at helping marketing teams develop a comprehensive and future-proof SEO strategy that works in markets around the world.

Paid Search Optimisation

A best practice guide helping marketers test and improve all elements of PPC, covering the strengths and weaknesses of different bid strategies, ad extensions, how to test messaging and creative, landing page optimisation and how to integrate mobile search into any PPC campaign.

tape reels on white surface

Online Video

This report looks at how brands can identify clear objectives, fine-tune audience profiles and plan their distribution strategies, getting to grips with the numerous different platforms on offer. Some of the key technical aspects needed to commission video and work with specialist partners are also covered.

Embark on a Blended Learning Journey

Our expert-led blended learning programme will help you and your organisation to grow and evolve, in line with the expectations of your customers. We can help you to update the skills of marketing, digital and ecommerce professionals, guiding you through a fully personalised and well-structured learning path.

Through cutting-edge face to face training, online classrooms and insightful content, we’ve helped some of the world’s most successful brands build their knowledge and capabilities in marketing.