A guide exploring in detail Econsultancy’s 10 Cs framework for building a Modern Marketing Mindset, also explaining the difference between mindset and ‘modern marketing mindset’, and looking at what mindset means for individual performance, career success and organisational goals.
Marketing is a profession in flux. Faced with changes in how marketing can be managed tactically as well as changes in purchasing behaviour brought about by Covid-19, many marketers have been forced to consider what the future of their industry will look like and what role they can play in that.
This 60 minute analyst session covers:
- Marketing, technology and behavioural trends in context
- The case for customer experience and customer journey management
- What marketers and organisations can do to prepare for the future
- Brand trust and purpose
If you are interested in booking a session with us or want to know more, please contact: email@example.com
A guide combining insights from Econsultancy’s survey of more than 800 marketers and expert interviews and examining the trends, challenges and opportunities facing marketers as they move into the 2020s.
A report exploring how to integrate planning for the long-term future into an effective strategy in order to protect against disruption and ensure organisations are prepared for the next big change in business, technology or society at large.
Identifying the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment.
A look at the most important transformation stories arising from sectors from retail and grocery to healthcare, hospitality, food and drink and finance.
Embark on a Blended Learning Journey
Our expert-led blended learning programme will help you and your organisation to grow and evolve, in line with the expectations of your customers. We can help you to update the skills of marketing, digital and ecommerce professionals, guiding you through a fully personalised and well-structured learning path.
Through cutting-edge face to face training, online classrooms and insightful content, we’ve helped some of the world’s most successful brands build their knowledge and capabilities in marketing.