Q3 2020 Analyst Session: Learning from a Crisis

Companies have been facing a number of challenges in coping with the Covid-19 crisis, including serving customers and business continuity in general.

This 60 minute analyst session covers:

  • Overview of the impact of Covid-19 and insights from research conducted by Econsultancy and Marketing Week
  • How companies have responded to key challenges and new opportunities
  • How companies have adapted to new ways of working
  • What should businesses be considering as they develop their business and marketing plans going forward

If you are interested in booking a session with us or want to know more, please contact: analyst.sessions@econsultancy.com

Resources

Learning from a Crisis Best Practice Guide

A report exploring the key lessons that can be learnt from responses to the Covid-19 pandemic from organisations in sectors, such as retail and education, that have seen an accelerated shift towards digital transformation, including actions businesses can take forward when the world starts to return to business as usual.

Digital Transformation

A report aimed at helping marketers better understand data within the wider scope of digital transformation and how data underpins businesses. It sets out why digital transformation is needed, the role of data, the DaaS model, data strategy frameworks and why transformation can fail.

Storytelling for Marketers

Storytelling for Marketers

1. Introduction 1.1 Executive summary This report identifies best practice approaches, techniques, challenges and opportunities around storytelling in the context of marketing. It explores how marketers perceive the importance of storytelling to the practice of marketing and the best practice application of storytelling principles to support marketing objectives and activity. The following topics are covered […]

A-Guide-to-the-Modern-Marketing-Model-and-Organisational-Structures

M3 and Organisational Structures

 Introduction Many marketing leaders have been forced to rethink the structure of their marketing teams in order to take advantage of the new capabilities and tools that are available to the modern marketer. Many have also done so as a result of changes in the wider business landscape. In response to these changes, Econsultancy has […]

Embark on a Blended Learning Journey

Our expert-led blended learning programme will help you and your organisation to grow and evolve, in line with the expectations of your customers. We can help you to update the skills of marketing, digital and ecommerce professionals, guiding you through a fully personalised and well-structured learning path.

Through cutting-edge face to face training, online classrooms and insightful content, we’ve helped some of the world’s most successful brands build their knowledge and capabilities in marketing.