A best practice guide providing marketers with overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
Managing customer journeys and improving the customer experience remains a priority for marketers over the next two years, according to Econsultancy’s latest Future of Marketing survey.
With increased competition and tighter budgets, there has never been a better time for companies to focus on optimising customer journeys, driving customer retention and developing their loyalty strategies, particularly when increasing customer retention rates by 5% can lead to increases in profits of 25–95%.
This 60 minute analyst session covers:
- The importance of pursuing omnichannel excellence to focus on customer journeys, and unifying data to deliver seamless and personalised customer experiences.
- How good UX and user-centred design thinking can help with optimising customer journeys and retention.
- Developing a customer retention strategy and investing in brand marketing.
- Understanding customer lifecycles to drive customer engagement, loyalty and lifetime value.
If you are interested in booking a session with us or want to know more, please contact: firstname.lastname@example.org
This report offers practical and pragmatic advice for developing and implementing a successful customer experience strategy.
A best practice guide looking at the strategies marketers should deploy to transform new customers into repeat customers, as well as how to optimise long-term loyalty and advocacy among the highest value customers.
1. Introduction Econsultancy’s A Guide to Customer Experience Management features findings from its 2018 Customer Experience Management survey, conducted among 482 marketing professionals around the world in January and February 2018, including 299 client-side marketers and 183 agency marketers. For the purposes of this report, we have carried out separate analysis for both of these […]
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