As customer acquisition costs continue to rise, brands are looking for new acquisition channels, with many now turning to influencer and creator-focused content and marketing.
Partnerships with creators can play a role beyond just acquisition through building trust and supporting retention. With influencer marketing predicted to be worth $16.4bn this year, creators and influencers are a key tool in any brand’s marketing playbook.
This 60 minute analyst session covers:
- How the influencer industry is evolving and how it can fit into the wider storytelling, content and marketing mix.
- What makes for great and effective creator partnerships, and how these can support authenticity and trust and have measurable results.
- The blurring of the line between content and commerce, and other new emerging business models, technologies and key trends.
If you are interested in booking a session with us or want to know more, please contact: analyst.sessions@econsultancy.com