1. Introduction Econsultancy’s A Guide to Customer Experience Management features findings from its 2018 Customer Experience Management survey, conducted among 482 marketing professionals around the world in January and February 2018, including 299 client-side marketers and 183 agency marketers. For the purposes of this report, we have carried out separate analysis for both of these […]
Research conducted for Econsultancy’s 2021 Digital Trends demonstrates the benefits of having a clear CX strategy. CX leaders were three times more likely to have “significantly outpaced” their sectors than their mainstream peers.
This 60 minute analyst session covers:
- How expectations of digital touchpoints are changing
- The importance of consistent and data informed omnichannel customer experience
- Understanding the CX maturity curve and considerations for implementing and optimising a CX strategy
- The role of brand purpose and trust
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