Customer Experience 2020 and Personalisation 2.0

Econsultancy research indicates that brands leading the way in Customer Experience (CX) are three times more likely to have exceeded their 2019 business goals. Focusing on CX has implications for how organisations structure teams, invest in and deploy their staff. CX cannot be discussed without shining a light on personalisation, what it is and what it aims to be post GDPR and the crumbling of the third-party cookie.

Topics covered:

  • The business case for prioritising CX
  • Implications for organisational transformation in enabling CX
  • Personalisation 2.0 and the role of customer data management
  • Balancing personalisation and regulation


econ learn

Blended Learning

With Econsultancy’s new online learning hub you can assess and benchmark your digital knowledge, take a Fast Track course, or tap into more than 100 microlearning modules, covering the core digital marketing and ecommerce disciplines through easy to digest videos and readings.