Our Econsultancy analysts bring our trends, research and data to life. Our knowledge tailored for your needs.
Data can seem dry and tedious, but with some creativity it’s hard not to take notice, be impressed, and learn something new all at the same time. Three Whiskey’s Viral Mistry offers some tips for data visualisation.
As Black Friday approaches, ecommerce businesses are preparing for the arrival of peak shopping season. And with factors such as huge online demand and a glut of excess stock as a result of Covid-19, many retailers and brands are anticipating this year’s peak shopping season to be a big one. Research from Fresh Relevance’s The […]
Today’s ‘day in the life’ features Nikolay Piriankov, CEO of bespoke jeweller Taylor & Hart. Here is what Piriankov said about his experience over the past few months, and how Covid-19 has impacted strategy for the brand long-term.
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Rebecca Sentance delves into how Whittard of Chelsea plays to its strengths with email marketing and keeps customers coming back for more.
This briefing explores social media team roles and responsibilities, whether to insource or outsource, how to work with agencies, and where to look for advice on skills development. It is an excerpt taken from Econsultancy’s Social Media Strategy Best Practice Guide.
As digital enables more business models to pivot to direct-to-consumer propositions, and products on offer increasingly resemble services, marketers must have a firm grip on the interplay between marketing strategy and product strategy.
We recently caught up with Kirsten Allegri Williams, CMO of Episerver, to find out more about her role and how Covid-19 has impacted her day-to-day working life.
From digital ad spend overtaking traditional and the growth of mobile to the most resilient advertising channels during the Covid-19 pandemic, here are 13 stats that show how advertising is changing in 2020 and beyond.
We recently caught up with Sarah Baumann, Managing Director at VaynerMedia, to find out more about her role, and how Covid-19 has impacted day-to-day working life.
With some of our clients seeing as much as two times the revenue in the Facebook Ads interface as Google Analytics for the same campaigns, you could come to the conclusion that Facebook is overstating conversions for their channel. But are they?