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Ad targeting illustration featuring a large magnet pulling hearts, likes and money towards it. One person is sitting in the bend of the magnet with a laptop, another is standing next to it with a bow and arrow. Another is nearby with a clipboard. Images of a clock, a target with an arrow in it, and a video play icon surround the magnet.

The contextual advertising boom: What is it, and how can brands take advantage?

In an increasingly privacy-conscious web, contextual ad targeting is having a moment. Discussion website and self-proclaimed ‘front page of the internet’, Reddit, recently announced the acquisition of Spiketrap, an audience contextualisation company. As well as further building out Reddit’s advertising offering, the move to acquire Spiketrap highlights Reddit’s intention to capitalise on advertising that matches […]

What is a marketing mindset and what are its benefits?

In order to be successful, modern marketers need the right knowledge, skills and mindset. Knowledge and skills are fairly easy to define but mindset, rather less so. Though it may be more difficult to pin down, Econsultancy research has shown that marketers see mindset as paramount. 74% of the 841 senior marketers we surveyed in […]

Traditional consumer insights techniques are ‘utterly outdated’: founder of insights platform Zappi on digitisation

Steve Phillips is the founder and CEO of consumer insights platform Zappi. I recently caught up with with Steve to find out about his day-to-day work. He explains Zappi’s B-corp status, its company culture, and the increased digitisation of the market research industry. Tell us about your role – what does a typical day look […]

Econsultancy's Internet Statistics Database - Travel and Leisure, holidays, gaming

Loyalty, flexibility and ‘bleisure’: How travel brands are adapting post-pandemic

Cross-border travel reached pre-pandemic levels this March for the first time since the start of the pandemic. With people holidaying again, how are travel companies in the industry responding to changing consumer behaviour? Here’s a look at how brands are approaching the issues of sustainability, flexibility, and loyalty. IHG and Expedia refresh loyalty programs to […]

takeaway and food delivery scooter

Q-commerce: How is the rapid grocery market faring amid rising challenges?

Investment in q-commerce companies soared during the pandemic with consumers increasingly turning to rapid grocery services as an alternative to in-store shopping and with supermarket delivery slots often hard to come by. Companies including Jiffy, Gorillas, Getir, and Weezy emerged as competitors in the q-commerce space, each promising super-fast delivery and an app with a […]

Econsultancy launches learning model to bridge the digital marketing and ecommerce skills gap

Econsultancy has launched a new and innovative learning model to bridge the digital marketing and ecommerce skills gap. With marketing budgets facing the prospect of being cut back as a result of the recession, Econsultancy has developed a model to create highly effective and personalised training for digital marketers. As specialists in learning and development […]