Covid-19 impact on retail: What trends are emerging in 2021?
It might be a new year, but the ongoing Covid-19 pandemic means that there are further challenges for the retail industry to come in 2021.
inRiver and Ethan Allen on the rise of social shopping, UGC and AR
Agility, scalability and innovation were identified at a recent Econsultancy webinar as vital for online retailers seeking to take advantage of a huge surge in digital shopping.
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7 examples of how the internet of things is facilitating healthcare
In a new age of remote healthcare, how is the internet of things enabling new forms of medical treatment, understanding and care?
Forming a marketing measurement strategy: how to discover requirements
Almost all areas of business are now engaged with customer understanding and business performance data. It has become essential for marketing teams themselves to position their strategy and budgets within educated assessments based on marketing data. A measurement strategy in itself is a definition of how data will be used to understand how business goals […]
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10 brilliant examples of content marketing from beauty brands
The beauty industry was valued at a whopping $532bn in 2019; the result of global retail sales consistently rising over the past decade.
A day in the life of… Hannah Herlihy Lowe, Head of Customer Success at Conjura
Hannah Herlihy-Lowe is the Head of Customer Success at ecommerce and marketing data specialists, Conjura. We caught up with Hannah to find out more about her role and typical day.
10 brands getting creative with GIFs and looping video on Instagram
The GIF is still seeing a surge in popularity with the rise of emojis, memes and stickers. And while its cousin, short-form video, is having its time in the spotlight thanks to the rise of TikTok, GIFs remain nonetheless a very viable and popular alternative for brands looking to quickly convey messages.
Eight inspiring social media campaigns from the charity sector
Social media campaigns play a key role for charities in building awareness, generating engagement, and crucially, helping to raise funds.
A day in the life of… Chris Soames, CEO at HOME Agency
Chris Soames is CEO of marketing agency HOME. We caught up with Chris to find out more about his role, and how it has been impacted by Covid-19.
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How user research is helping Skyscanner combat an uncertain travel climate
Oli Mival, Director of User Research at Skyscanner, explains how the brand used user insight and testing to stay ahead of quickly shifting trends in travel.
Stats roundup: the impact of Covid-19 on ecommerce
The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
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Stats roundup: the impact of Covid-19 on marketing & advertising
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.