Our expert analysts

Our Econsultancy analysts bring our trends, research and data to life.  Our knowledge tailored for your needs.

Face mask, viruses and vaccine

Using PEST, SWOT and scenario planning in a crisis

The Covid-19 crisis is an unprecedented event, the exact impact of which is impossible to foresee. However, those organisations that have dealt with the crisis best are those that had robust strategies in place for dealing with the unpredictable. There are a multitude of different tools available to help organisations consider and prepare for potential […]

webinar

What we’ve been reading this week

In an effort to provide some headspace on a Friday, the editorial team at Econsultancy has been rounding up their favourite reads from the past week. Here’s a few articles to skim with your afternoon coffee… From around the web: To save British high streets, forget the lost era of retail – and listen to […]

ppc

PPC: A glossary of terms

As a companion to the Paid Search Best Practice Guide, we present this glossary of terms, which aims to demystify some of the most commonly used terms in PPC while illustrating how the fundamentals fit together.