Adobe’s Digital Trends 2021 report sheds light on how far travel and hospitality companies need to go to meet customers’ expectations for digital experiences – and how they plan to make up the ground.
May 18th, 2021 | 3:00pm BST | 10:00am EST
Steph Miller is UK Commercial Director at Adnami – a tech company that delivers programmatic, advertising solutions. We recently caught up with Steph to find out about her role, plus her predictions on advertising’s ‘cookie-less’ future.
Customer experience is one of the leading ways that brands seek to differentiate themselves today. But what does CX mean exactly? Ahead of ‘Econsultancy Live 2021: What’s next for CX?’ – let’s explore the concept and take a look at some research that can help bring it to life. CX for the win 2020 once […]
To cater for rising public interest in Covid-19, Johns Hopkins Medicine quickly developed a search and content strategy early in 2020, changing the way it worked with experts across the organisation to make the most of its content architecture.
Today’s ‘Day in the Life’ features James Smith, the managing director of media agency The Kite Factory. James discusses The Kite Factory’s growing focus on mid-funnel measurement, how it has helped clients navigate the past 18 months, and what the future holds for marketers. Please describe your job: What do you do? I’m the Managing […]
It’s an incident that we can expect to see featured in countless presentations about the importance of accessibility, user experience (UX) and design: on Sunday 11th April, National Rail changed the colour scheme of its website from its signature blue and yellow to greyscale as a mark of respect for the passing of Prince Philip, […]
In today’s ‘Day in the Life’ we speak to Lars Lehne – the Group CEO of digital marketing performance group, Incubeta. Lars gives us some insight into what it’s been like to take on this new role during the pandemic. Plus, he passes on some learnings from his previous role at Google, and gives us […]
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Variety is the spice of life for certain brands these days.
Björn Darko, VP of product at Searchmetrics, explains the power of search data, which some brands are exploring, and how it can be added to your market research armoury to support insight and decision making
Journey Further is a performance marketing agency that specialises in paid media, organic search, and conversion optimisation. In today’s ‘Day in the Life’, we speak to the company’s co-founder and conversion director, Jonny Longden, about his passion for CRO, and find out how the pandemic has impacted his role.