The effects of the ongoing coronavirus crisis are being felt in almost every sector. From retail and consumer packaged goods to entertainment, sports, and of course travel and leisure, every sector is being impacted in a different way and is facing down its own unique challenges.
Econsultancy usually runs a feature titled ‘A day in the life’, which has recently taken on a slight feeling of the absurd. The typical day now looks a lot different. So, we’ve changed our approach and are asking marketers what their work looks like now. We start with Mulenga Agley, Founder of Growthcurve. Please describe […]
As Econsultancy’s sister brand Influencer Intelligence has recently published a report on the impact of COVID-19 on influencer marketing, we thought we would also take a look at the topic.
The impact of Conversion Rate Optimisation (CRO) continues to be misunderstood, and its value severely underestimated.
As with many sectors, music and live entertainment have been severely impacted by the global coronavirus pandemic.
April 2nd, 2020 | 2pm BST, 9am EST
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According to a survey conducted by the American Association of Advertising Agencies (4As) on March 18, 43% of consumers find it reassuring to hear from brands they “know and trust” as COVID-19 pandemic spreads. And 40% want to know how companies are responding to the coronavirus pandemic, compared to just 15% who say they do […]
The digital fitness industry has boomed in the last few years.
Columnist for Marketing Week and headliner at Festival of Marketing (both Xeim brands alongside Econsultancy), Mark Ritson will be taking part in a webinar to discuss the impact of the coronavirus pandemic on marketing.
The Covid-19 outbreak has changed everything, and marketing is no different. But this is a time for humanity – not a marketing moment.