Last night we announced the winners of The Digitals awards, which celebrated the best of digital marketing and ecommerce.
At an awards ceremony at Tobacco Dock, compere Michael Underwood announced the winning entries.
Here’s the full list…
Advertising
Winner: Brass & Tall for Yorkshire Building Society, Tour de France 2014
Automotive
Winner: e3 for Kia Motors: Reevoo multichannel review project.
Highly commended: Audi AG/ Level 4.0, Audi Personal Online Assistant
B2B
Winner: ITV Studios, Digital Overhaul Project.
Best Launch Campaign
Winner: Sony, Playstation 4 launch
Charities, Government & Non Profit
Winner: BPL for The Royal British Legion, Every Man Remembered.
Highly commended: Cancer Research UK & MediaCom: #nomakeupselfie
Consumer Goods
Winner: Holler for P&G Always, #LikeAGirl
Content Marketing
Winner: Holler / Leo Burnett Toronto, Chicago, London for P&G Always, #LikeAGirl
Highly commended: Guardian News & Media, Where on Earth have you been?
Customer & User Experience
Winner: RS Components: Driving conversion in a dynamic and collaborative way
Data & Digital
Winner: IBM Interactive Experience for The All England Lawn Tennis Club (AELTC), Wimbledon: The Championships, Wimbledon 2014
Winner: TripAdvisor: Motivating Our Community: Reviewer Leaderboards.
Financial services
Winner: MBNA: Digital Communications Hub
Gaming & Gambling
Winner: M2M for Paddy Power: Right Behind Gay Footballers
Innovative New Technology
Winner: Cancer Research UK: Play to cure: Genes in Space
Mobile
Winner: Arena for Domino’s Pizza: Getting our Mobile X Factor
Multichannel Marketing
Winner: iCrossing for Visit Wales: Milestone moments for Visit Wales
Highly commended: Lucozade Sport: Conditions Zone
Performance Marketing
Winner: Summit for Argos: Predicting and Profiting from the future
Retail
Winner: RAPP for Mothercare: Becoming the world’s most caring retailer
Search Marketing
Winner: BrainLabs for Alpharooms: Using Real Time Bidding For Paid Search, The First Time Ever.
Social
Winner: Holler / Leo Burnett Toronto, Chicago, London for P&G Always, #LikeAGirl
TMT (Technology, Media and Telecoms)
Winner: FusePump for Microsoft Mobile Devices: Taking Trackable Offers to Wherever Consumers Are Browsing
Travel and Leisure
Winner: Code ComputerLove for Chester Zoo: Mobile proves a roaring success for zoo
Highly commended: Cosmos Holidays and Brave Spark: Selfie Stories
Video
Winner: Holler / Leo Burnett Toronto, Chicago, London for P&G Always, #LikeAGirl
Web Optimisation
Winner: DigitasLBi for Cunard: Cunard web optimisation
Senior Digital Leader
Winner: Jon Davie, Zone
Grand Prix
Winner: M2M for Paddy Power: Right Behind Gay Footballers
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