So, after reading through a whopping 850+ entries, we have decided upon a shortlist of 156 for our Digitals Awards

All entries were judged during the first phase by Econsultancy’s internal staff then sent to our external judges, comprised of some of the finest minds in digital marketing and ecommerce. 

The judges work at firms such as House of Fraser, John Lewis, Poke, Santander, LBi. BSkyB, Samsung and more (You can see the full list here). 

There have been some really fantastic things going on in digital in the past year or so, and we believe that the shortlist represents real innovation and best practice in our industry.

Well done to all who have been shortlisted, and commiserations to the others who just missed out (some by very narrow margins).

The winners will be announced at our Awards night on June 27…


  • AutoTrader: New car drop. 
  • Brandwidth Group for Citroën: The New C1 Connexion.
  • Candyspace for Citroën UK: Citroën Seekers.
  • HookLogic for Launch of high-performing advertising opportunities for car dealers.
  • Line Up for Volvo: V40 Launch Event Toolkit.
  • Manning Gottlieb OMD for Nissan JUKE: Nissan JUKE and The Dark Knight Rises.
  • McLaren Automotive: Launch of a global luxury car brand.
  • SapientNitro for Chrysler: Fiat 500 Abarth Reveal.


  • 1000heads for MarketReach: Real:The Physical Network.
  • Adido for Glenigan: Doing digital better for Glenigan Construction Insight.
  • Berwin Leighton Paisner: Do Amazing Things – winning the war for talent.
  • Creator for MSD: Thought leadership in medicine.
  • Financial Times: FT Smart Match for IMD Leadership.
  • Greenlight for RS Components: Transforming B2B SEO revenue project.
  • OgilvyOne for Kern & Sohn Precision Scales: The Gnome Experiment.
  • VCCP Media for Sage: Brand building through content and search campaign.
  • Ve Interactive for Liberty London: Cart recovery, remarketing & optimisation campaign.

Charity & not for profit

  • 3 Sided Cube for American Red Cross: Hurricane App.
  • Code Computerlove for Oxfam GB: Getting people to do more to fight poverty.
  • Firefly Communications for Give as you live: Give as you live.
  • M4C, MEC & Channel Flip for Department of Health: The Awkward Conversations Project.
  • 38 Degrees: Save our NHS.
  • Public Zone for Prostate Cancer UK: Football League campaign .
  • Responsys for charity: water: September 2012 Campaign.
  • The Good Agency for WaterAid: The Big Dig.
  • Wunderman London for Sabin Vaccine Institute: END7 – How to shock a celebrity.

Consumer products and services

  • 3 Monkeys Communications & LBi for Microsoft: Brandon Generator.
  • Cake for Sony: The Sony NEX-5R real-time gallery.
  • Carat for Kellogg Krave: Krave Week.
  • EVRYTHNG for Diageo: Father’s Day campaign.
  • Fifty6 for Virgin Media: 100 Day Game Project.
  • Line Up for Coca-Cola: The Coca-Cola Beat Generator.
  • McCann New York for IKEA: The 2013 IKEA Catalog App.
  • Mischief PR for Kellogg’s: Special K: The Tweet Shop.
  • Mondelez International for Cadbury: Let’s Play Our Way To London 2012.
  • netCORE Solutions for Hindustan Unilever: Active Wheel rural mobile marketing campaign.

Financial services

  • City Index: The Trading Academy.
  • Havas Media for AXA PPP Healthcare: Little Big Things.
  • HSBC Expat: Expat Hints and Tips.
  • Lombard: Web transformation project.
  • Ogilvy & Mindshare for American Express: Hidden Talent.
  • RKCR Y&R and MECLloyds for TSB: London 2012 Torchview.

Media & entertainment

  • AOL’s goviral for Volvo Trucks: The Ballerina Stunt.
  • Essence for Google+: Christmas Hangout.
  • Havas Media for Penguin: Jamie Oliver’s 15 Minute Meals – Cook it, Snap it, Share it.
  • Immediate Media for BBC Worldwide: Top Gear magazine interactive edition.
  • M2M for Momentum Pictures: Sinister – the theatrical release.
  • Numiko for Channel 4 & Windfall Films: Foxes Live: Wild in the City.
  • Reuters: The Wider Image.
  • Th_nk for Channel 4 & Kudos: The Utopia Inquiry.
  • Think Jam for Warner Bros. Pictures: The Dark Knight Rises – online campaign.
  • Tiger Aspect & The Project Factory for Channel 4 Television: The Great British Property Scandal.


  • Argos: The Multichannel Retailer.
  • Bell Pottinger Wired for Fortnum & Mason: Digitising a 300-year-old brand.
  • eBay Advertising for House of Fraser: Summer 2012 sale campaign.
  • Fast Web Media for Bravissimo & Pepperberry: FWM weatherFIT.
  • Greenlight for RS Components: Transforming online retail performance project.
  • iProspect Manchester for Go Outdoors: Driving multichannel growth through smart PPC campaign.
  • Deloitte Digital for John Lewis: Project EPIC.
  • MediaCom iLab for Co-operative Energy: Maximising market share campaign.
  • Orange & Last Second Tickets: Fun Finder.
  • UM for Royal Mail: Gold medal winner stamps campaign.

Travel & leisure

  • Bozboz for Fastjet: Airline launch campaign.
  • Brandwave Marketing for Clipper Round The World: “Achieve Something Remarkable”.
  • Detica for Transport for London: Get Ahead Of The Games.
  • Expedia for Drawbridge: Desktop-to-mobile retargeting campaign.
  • Gatwick Express: Express Tracks.
  • Rough Guides:
  • VisitScotland: Operation “Shetland Ponies in Cardigans”.

Ad campaign

  • Aol UK for The Huffington Post UK: Conversations Start Here.
  • eBay Advertising for House of Fraser: Summer 2012 sale campaign.
  • RAPP for Virgin Media: Postcode Checker online banner campaign.
  • Time Out London for Samsung GALAXY Camera: “Share your Now” Time Out London vs Time Out New York.
  • Undertone & Essence Digital: Driving awareness and engagement for eBay campaign.

Customer & user experience

  • ASDA: The ASDA App.
  • Barclays: PingIt.
  • ITV News: Website and livestream project.
  • Line Up for Coca-Cola: The Coca-Cola Beat Generator.
  • OgilvyAction London for Triumph: Triumph Essence launch at Selfridges.
  • PrettyGreen for Cadbury: Cadbury House RFID.
  • Qualcomm: James May’s Science Stories.

Email marketing

  • CACI for Vodafone: Netherlands lead management programme.
  • optivo GmbH for RWE: Conversion campaign.
  • planning-inc for Argos: Abandoned basket project.
  • Rakuten LinkShare & SaleCycle for Monsoon: Basket abandonment email campaign
  • RedEye for LV=: Marketing automation customer conversion programme
  • RedEye for Craghoppers: Customer conversion programme with dynamic content
  • RS Components: Making email an essential part of our marketing mix
  • Sony Playstation: PlayStation Vita + hardware retail offer.

Mobile marketing

  • Cherry London for O2: Priority Moments.
  • Cybercom for L’Oreal: INOA Colour Capture App.
  • LIDA for O2: Money Account Card.
  • McCann New York for IKEA: The 2013 IKEA Catalog App.
  • MEC for Halifax: Home Finder App: Beyond advertising.
  • MEDIACOM for BSKYB: Sky Broadband Wi-Fi finder.
  • MediaCom iLab for Co-operative Insurance: Driving education and awareness through mobile.
  • Mindshare UK for LG: Ticket Hunter.

Multichannel marketing

  • 1000heads for CBS: Look for Longer.
  • Barclaycard: PayTag.
  • Creator & TUI UK for MyThomson Cruise: MyThomson Cruise.
  • Fast Web Media for Carling: Bottle your summer with Carling Zest.
  • Mindshare UK for Nestle: KIT KAT Chunky Champion 2013 .
  • RAPP for Bacardi: Our Birthday Your Party.
  • RS Components: Open-source Arduino starter kit launch.

Performance marketing

  • Affiliate Window for BT: Performance channel maximising project.
  • Havas Media for East Coast: Real time pricing project.
  • Infectious Media for Waitrose: Christmas RTB campaign.
  • LBi for Rakuten’s response display.
  • MEC for T-Mobile: Optimising the T-Mobile affiliate programme.
  • Tradedoubler for Tesco: The Tesco affiliate programme.
  • Tradedoubler for The Body Shop: Omnichannel affiliate programme.

Rich media & video

  • ASOS: #BestNightEver – Christmas 2012 campaign.
  • Carat for SCA Bodyform: Bodyform Responds: The Truth.
  • City Index: The Trading Academy.
  • ITV News: Website and livestream project.
  • myThings for Shop Direct Group: Love Label for’s personalised video ad campaign.
  • Wunderman London for Sabin Vaccine Institute: END7 – How to shock a celebrity.

Search marketing

  • Fast Web Media for Bravissimo & Pepperberry: FWM weatherFIT.
  • Greenlight for RS Components: Improving SEO campaign.
  • Greenlight for Legal & General: Moving beyond bid management .
  • Havas Media for National Express: Optimising SEO project.
  • iCrossing UK for Boden: Delivering revenue through non-brand search.
  • iProspect Manchester for Go Outdoors: Driving multichannel growth through smart PPC.
  • Net Media Planet for Cotswold Outdoor: Improving performance – no matter what the weather.
  • STEAK for John Lewis Insurance: 2012 paid search test plan.
  • Stickyeyes for Organic Search Domination

Social media

  • ASOS: ASOSInteractive Twitter. 
  • Blonde for AG Barr: How IRN-BRU made a million.
  • Carat for SCA Bodyform: Bodyform Responds: The Truth.
  • M2M for Paddy Power: Sky Tweets, Ryder Cup 2012.
  • M4C, MEC & Channel Flip for Department of Health: The Awkward Conversations Project.
  • OgilvyOne for Kern & Sohn Precision Scales: The Gnome Experiment .
  • OgilvyOne for British Airways: Social Symphony.
  • R/GA London for Getty Images: The Feed by Getty Images.
  • RS Components: Open-source Arduino new starter kit launch.
  • Samsung: We are David Bailey.

Web analytics and optimisation

  • 4Ps Marketing for Kaplan Law School: The Prospect Interaction Insight Project | Post Graduate Visitor Performance.
  • DC Storm for Embrace “Because?” using attribution to drive incremental sales from marketing.
  • Greenlight for RS Components: Reinventing web analytics project.
  • Greenlight for Legal & General: Optimising and customer segmentation analytics project.
  • IgnitionOne for Oreca Store: Optimising campaign performance project.
  • Infinity Tracking for TUI Mainstream: Identifying best ongoing strategy project.
  • Qubit Group for Arcadia Group: User experience improvements across the UK’s leading high street fashion brands.

Innovative new technology

  • Fast Web Media for Bravissimo & Pepperberry: FWM weatherFIT. 
  • ITV: Ad Sync.
  • McCann New York for IKEA: The 2013 IKEA Catalog App.
  • myThings for Shop Direct Group: Love Label for’s personalised video ad campaign.
  • Specific Media: Householding.
  • Stickyeyes: Roadmap: Smarter SEO.
  • VoxPopMe: VoxPopMe.

Rising star

  • Charlotte McMurray
  • Giovana Ruaro-Lane
  • James Barber
  • Matt Sutherland
  • Scott Taylor
  • Tom Wright