Healthcare and generative AI: What are the emerging use cases?
From summarising consultations to diagnosis and drug discovery, we look at some emerging generative AI solutions in the sector.
From summarising consultations to diagnosis and drug discovery, we look at some emerging generative AI solutions in the sector.
When discussing workplace learning and development (L&D), the conversation generally focuses on upskilling individuals and teams. But what about an entire organisation?
Online travel agencies and startups are integrating with ChatGPT and Bard to enhance the travel planning (and potentially booking) experience, in an industry that still contains plenty of legacy technology.
Senior staff responding to Econsultancy’s latest skills survey gauge the relative merits of training, hiring and outsourcing in adding new digital skillsets.
Econsultancy’s latest survey shows that for many organisations, adding digital skills has become a continuous assignment.
Robin Ward, Head of Sales for influencer-led commerce platform LTK, discusses the impact creators are having on social commerce sales.
While many businesses make use of online chatbots, the experience of conversing with one can be frustrating, particularly in a customer support context. Fergal Reid, Senior Director of Machine Learning at Intercom, and Nico Beukes, Managing Director at Yext, talk about the chatbots they are testing with generative AI and how they guard against errors.
Marvel Entertainment’s Executive Director of Social Media, Adri Cowan, took to the stage at Econsultancy Live: April 2023 to discuss the brand’s multi-generational, multi-platform fanbase, including how her team adapted its TikTok strategy.
Software company Intercom has been implementing generative AI in its customer support toolset. VP Customer Support Declan Ivory speaks to Econsultancy about what the tech means for the industry, from agent support and QA, to customer-facing bots and new human roles.
When it comes to structured learning programs, are you ‘compliance only’, ‘eager with structure’ or a ‘self starter’? Econsultancy’s latest report looks at upskilling best practice in the light of learning personas.
Senior staff responding to Econsultancy’s latest skills survey gauge the relative merits of training, hiring and outsourcing in adding new digital skillsets.
Econsultancy’s latest survey shows that for many organisations, adding digital skills has become a continuous assignment.
Econsultancy has just expanded its Ecommerce Deep Dive learning content with a new learning plan, Optimising the Retail Media Opportunity, which explores how marketers and advertisers can best exploit retail media as part of their overall marketing mix. Retail media has surged in importance and relevance in recent years as increased online traffic has led […]
Leaders from ecommerce businesses including Carwow and Ufurnish discuss current challenges and what marketers can do to build resilience.
Econsultancy has just expanded its Ecommerce Deep Dive learning content with a new learning plan, Optimising the Retail Media Opportunity, which explores how marketers and advertisers can best exploit retail media as part of their overall marketing mix. Retail media has surged in importance and relevance in recent years as increased online traffic has led […]
New social commerce apps such as Trendio and Flip are aiming to transform the beauty space, combining TikTok-style short videos with ecommerce capabilities. Can they carve out a new niche in beauty retail?
A slowdown in growth of online-only sales, mixed picture for marketplaces and the reception to some OEM subscription services show that like wider retail, automotive needs to strike the right balance between online and offline selling.
Preschern reflects on ABM methodology, the B2B customer buying cycle, marketing’s role at the top table, and the outlook for marketers in a tough economic moment.
Jos Harrison, Global Head of Brand Experience and Design at Reckitt, spoke at Econsultancy Live about building brand equity throughout the FMCG customer journey, arguing for a service-led approach that recognises how consumers relate to brands.
In January, the 2023 Marketing Week Career and Salary Survey found that more than a third (34.4%) of marketers identified data and analytics as a significant skills gap within their organisation, making it the biggest marketing skills gap for the second year in a row. The question of how to tackle marketing’s various skills gaps […]