Uniqlo website redesign shows the tricky balance of unpredictable UX
The fashion retailer’s new homepage breaks from navigation norms and has led to criticism from some shoppers, but its full-screen social aesthetic shows products at their best.
Corporate learning is wasted money unless its applied: Here’s how to put new skills into practice
Transferring learning into working practices requires a multifaceted approach.
Learning isn’t working for most of your employees: Here’s how to engage and inspire the 80%
Engagement is the cornerstone of any learning programme. These five initiatives will help you engage busy professionals and ensure successful outcomes.
Manufacturing and healthcare industries lag in genAI expertise: report
A report by data and AI solutions provider SAS has found that a lack of internal expertise poses a barrier to generative AI adoption – with manufacturing and healthcare among the industries reporting the lowest levels of both internal know-how and usage of GenAI.
A day in the life of… Canva’s Head of Marketing for Europe
Amanda Zafiris tells us about her role at the visual design platform, including the challenges of AI in the enterprise, Canva’s Magic Studio roadmap, and countering the issue of app sprawl.
China leads in genAI adoption, business leaders confident in skills: report
A July survey of 1,600 global decision-makers found that China is currently leading the pack in adoption of generative AI, with businesses confident in their level of internal skills and tools as well as regulatory compliance.
C-suite urged to clarify AI productivity expectations and focus on skill building
Research from Upwork has indicated that generative AI in the workplace may be hindering, rather than helping, productivity. A new approach to skills could tackle this problem.
Why is Bytedance’s video editor CapCut so popular, and what are rivals doing about it?
Chinese video-editing app CapCut has been making waves amongst creators and influencers as an accessible yet powerful piece of software. Rivals are now scrambling to compete with its prosumer pull for amateur editors and small businesses alike.
Teams not ‘skilled or confident enough’ to use AI tools, say a third of marketing leaders
A survey by Dotdigital highlights the potential skills gap developing in the realm of AI marketing tools, as martech companies warn training should be an ongoing concern.
What exactly is AI-powered commerce search and what does it mean for retailers?
We’ve seen lots of examples of new intelligent search features or conversational agents in the last six months in online retail – from Walmart, Instacart and Amazon, for example. In a recent article, I tried out some AI-powered product discovery features to see how useful they might be for shoppers. And though they each provided distinctive […]
How should search marketers respond to Google AI overviews?
We asked some SEO and performance experts what marketers should do, if anything, to adapt to AI overviews across organic and paid search.
How FMCGs are adapting to retail media: from reorgs to mindset shifts
To make the most of retail media, brands are restructuring teams, changing their planning cycles, updating their approach to measurement, and reassessing how they target shoppers.
15 stats that capture the evolution of retail media networks
A roundup of research that paints a picture of the growth, but also the context for the growth, in retail media.
