It’s been an uncertain year for retail, defined by inflation and the cost of living. In October, sales volumes in the UK fell to the lowest level since February 2021. And while ecommerce has had a tricky year, too, sales as a percentage of total retail have been growing since the summer. So, as retail […]
Ledger, executive product manager (sign-in, registration, verification and platforms), shares her approach to the discipline, including experiments with iPlayer, the value of a product roadmap, and the foundations of accessibility.
Google has begun testing another feature from its Privacy Sandbox, IP Protection, which takes aim at the use of IP addresses as ad targeting identifiers. We spoke to some experts about how it works, and what it means for advertisers.
We caught up with the influencer marketing agency’s global performance director, to discuss the dream of hyper-personalisation and the value of shared meaning.
From serving Rewards members with simple personalised email headers, to more sophisticated ‘year-in-review’ content, use of behavioural data and polling, the Asda CRM team share some key learnings from their success.
At last month’s Festival of Marketing, the John Lewis Partnership’s Michael Cato and Quintessentially’s Cathrine Levandowski discussed their current use of AI and the opportunity in the generative space.
Arnold Ma is the CEO of Qumin – a digital marketing agency that helps brands connect with Chinese-speaking consumers globally. We caught up with Ma to discuss Western brand strategy in the Chinese market, the future of social commerce, and the power of Douyin. Econsultancy: Tell me about your role… what does a typical day […]
Wunderman Thompson’s Hugh Fletcher and Fruugo’s Tony Preedy give their thoughts on what to expect from Black Friday 2023, why discounting isn’t always the best tactic, and why having a social media strategy is vital.
Nick Cowling, Head of Performance at Everybody Agency, tells us how healthcare and pharmaceutical marketers may mitigate for the deprecation of third-party cookies in their heavily regulated sector.
At Econsultancy Live, marketers from Barilla, BrightBid, the Financial Times and eSure Group discussed the role of generative AI and how marketers can get started.
The 3-week learning plan includes a live kick-off, five on-demand elearning lessons, a half-day workshop and ongoing access to Econsultancy resources.
Speaking at Think Summit Europe, Boden’s Rachael Thornton discussed the brand’s email strategy, revealing that personalised content can generate a 30% uplift in conversion rate.