In recent years there has been a marked shift towards Google’s AI taking the reins from PPC marketers, leaving marketers with less manual control. How has this trend changed the game for paid search, and what does it mean for the role of a search marketer?
With Google laying the groundwork to phase out third-party cookies starting from mid-2024, we asked the experts about the impact on PPC and how search marketers can adapt.
James Keating is CMO at Pleo, which offers smart company cards and automated expense reports. I caught up with James to find out more about his role. We also discuss Pleo’s focus on brand storytelling, what it’s like working at the fintech scale-up space, and what’s next for the company. Econsultancy: Tell me about your […]
How is generative AI transforming the work of paid search marketers? We asked three experts to give us their views.
Findings from Econsultancy’s newly-published Future of Marketing 2023 report show that just 8% of marketers say they are “fully prepared” for the continued cookie crackdown – and only half say they offer a clear value exchange for customer data.
Econsultancy’s latest report reveals the majority of marketers are optimistic about the future of the industry. Data, tech and agility grow in importance, budgets are steady, and three quarters say they are already using or actively considering generative AI tools.
B2B buyers are now “more and more ready to make large transactions online,” says Mirakl’s Marc Teulières, with marketplaces playing a key role in the digital transformation of procurement.
AI leadership roles are on the rise according to recent figures from LinkedIn. But what should they do? Where should they sit? And are they here to stay?
The retail media market has come a long way since Amazon first launched its network in 2012. Since those early days, a broad range of retailers and other businesses have established their own retail media networks, from Walmart to Kroger, Tesco, Best Buy, Instacart and even Marriott. This has catalysed growth which is set to […]
For wholesalers or brands that decide to launch a B2B marketplace, what are the pitfalls to avoid, and what measures will give the best chance of success? Marc Teulières, General Manager of B2B at marketplace platform Mirakl, highlights some do’s and don’ts.
B2B buyers are now “more and more ready to make large transactions online,” says Mirakl’s Marc Teulières, with marketplaces playing a key role in the digital transformation of procurement.
Beauty ecommerce has continued an upward trajectory over the past few years, with growth in the market nearly quadrupling between 2015 and 2022. As well as the impact of influencers and social selling, a spike in demand during the pandemic, and direct-to-consumer innovation – one factor in the sector’s growth has been the expansion of […]
