A metaverse reality check: Defining the metaverse
Businesses are rushing to get in on the ground floor of the metaverse – but what is it really? What do we mean when we talk about ‘the metaverse’?
Ekimetrics’ Matt Andrew on the power of data science in marketing
Matt Andrew is UK MD of global data science & AI firm Ekimetrics. I recently caught up with him to discuss the role of data science within marketing, how brands can effectively harness their data, and why he foresees an acceleration of the trend towards data in-housing. Tell us about your role – what does a […]
Zelros CEO Christophe Bourguignat on AI personalisation in insurance
The co-founder of Zelros, an AI platform that helps insurers offer personalised product recommendations, discusses the role of the technology in a traditional industry.
Polly Wong on the keys to D2C growth: distribution, marketing and product assortment
Direct-to-consumer (D2C) commerce surged during the early stages of the Covid-19 pandemic, as new brands capitalised on the shift to online shopping, and mainstream brands – such as Nike and Levi’s – doubled down on direct sales channels. Two years on, with physical retail regaining traction, and wider issues such as inflation, online advertising prices […]
Fuse’s Amelia Dabell on digital transformation in sports sponsorship
Amelia Dabell is Digital Planning Director at Fuse, a global sports and entertainment agency. We caught up to find out about her role, and how sports media and sponsorship is changing. Tell us about your role – what does a typical day look like for you? I am primarily responsible for leading and growing Fuse’s […]
Five9’s Genefa Murphy on the role of the contact centre, IVAs and AI
Genefa Murphy is CMO of Five9 – a cloud-based contact centre solution. I recently chatted with Genefa to find out more about her role, Five9, and the impact of AI on customer service. Tell us about your role… what does a typical day look like? Leading marketing provides an opportunity to address all aspects of […]
Promotions and discounts: UX/CX considerations for ecommerce brands
Retail brands are reportedly set to ramp up promotions and discounts in the coming weeks as the impact of inflation takes its toll. According to a report by CNN in June, a number of US retail brands including Walmart, Target, and Urban Outfitters are sitting on unsold inventory as consumers have pulled back on spending […]
Three marketing trends shaping the influencer industry in 2022
Authenticity, meta-influencers and the growing power of Pinterest. Creator management platform GRIN looks at three influencer marketing trends.
Marketers on future-proofing their teams: data literacy and mindset underscored
At Econsultancy’s Q3 Briefing, senior marketers from SAP, L’Oreal, Haier Europe and Metro Bank discussed how their teams can best upskill in order to embrace change.
Flashtalking’s Lucy Hinton on adtech evolution and winning at multichannel
Lucy Hinton is SVP Client Success EMEA at Flashtalking, the ad management platform that was acquired by Mediaocean in 2021. I recently chatted with Lucy to find out more about her role, how to put together a winning multichannel ad campaign, and how the adtech industry could evolve over the coming months. Tell us about […]
Unbound Group on its new marketplace: ‘it’s about better serving the customer base’
Unbound Group Technology Director Will Rose and Mirakl EVP Sophie Marchessou discuss the challenges and opportunities of the Hotter Shoes parent company’s new third-party marketplace.
How the pharma industry is embracing influencer marketing
The pharma industry is increasingly embracing social media as a tool for influence – a term we are used to hearing in the context of fashion, beauty, or sport. But now, with the rise of new social media platforms like TikTok – where users are increasingly seeking out health-related advice in a more informal or […]
Searchmetrics CEO: ‘organic search doesn’t get the attention it deserves’
Matt Colebourne is the CEO at Searchmetrics, a global provider of search data, software, and consulting solutions. I spoke to him about why he believes that organic search and SEO don’t get the “love” they deserve from organisations, how to make SEO a whole-organisation effort and tap into its true value, and what major trends […]
A day in the life of… Charlie Johnson, VP at IP geo-location company Digital Element
Charlie Johnson is VP International at global geo-location data and services company, Digital Element. I recently chatted with Charlie to find out more about her role and expertise, as well as her thoughts on how privacy regulations are impacting the digital ad industry. Talk me through your role… What does a typical day look like […]
Oda’s CEO on how online grocery can compete on price with offline discounters
At ShopTalk Europe 2022, Karl Munthe-Kaas, CEO and co-founder of Norway’s dominant online grocery retailer, explained why he believes that online grocery can be “more efficient than offline discount” – and why the trifecta of selection, quality and price are needed for online grocers to be truly competitive.
What does Beauty Pie’s success reveal about a changing beauty industry?
Beauty Pie raised $100m in funding last September to help further its expansion plans, which it says will involve “more warehouses, pop-up shops and a new membership model (for devotees).” This round of funding follows on from the huge growth Beauty Pie generated during the pandemic, with the brand doubling its number of members and […]
Creating a user-centric pharma website: UX best practices
In the age of Covid-19 and digitally-oriented healthcare engagement by both patients and healthcare professionals (HCPs), a pharma company’s web presence is more important than ever. Sometimes referred to as ‘portals’, pharma websites are the means through which HCPs and the general public can access information about pharma products and research, and the experience they […]
SmartFrame Technologies’ Rob Sewell on why shift to contextual targeting will be ‘the most significant trend’ for ads in 2022
Rob Sewell is the CEO of SmartFrame Technologies – an image-streaming service that aims to give image owners, publishers, and advertisers more control and protection of their images, while enabling opportunities to monetise them. I recently spoke with Rob to find out more about his role and the company, why he thinks that contextual advertising […]
Notepad’s Naeem Alvi-Assinder on brand strategy and inclusive agency culture
Naeem Alvi-Assinder is the Founder and Managing Director at brand strategy and design agency, Notepad. I chatted with Naeem to find out more about Notepad, its ethos, and what he thinks are some of the key factors for brand growth in 2022. Tell me about Notepad – what was the motivation behind starting the company? […]
PepsiCo’s Mia Sorgi on building “connected experiences” and the future of retail
PepsiCo Europe Director of Digital Product and Experience Mia Sorgi discusses her role, including experience design across digital touchpoints, innovation in digital ordering and trends such as retail media and Just Walk Out.
UX features that discount retailers are using to drive ecommerce conversions
An increasing number of discount stores have invested in ecommerce in the last few years, often providing home delivery only for higher-priced items, or for minimum order values. At a time of inflationary pressures and increased cost of living, customers may be seeking out these options more readily online. So how do these retailers encourage […]
Digital PR: An introduction to writer/blogger outreach
The disciplines of content marketing and SEO are intertwined. Generally speaking, content marketing concerns the creation and publication of content to engage an audience, while SEO concerns the research of topics being searched for by people using Google (or other search engines). Both content marketers and SEOs will also have a focus on creating link-worthy […]
Measuring influencer marketing programmes
As brands increase influencer marketing spend, it is vital to be able to accurately quantify the return on that investment.
What is design thinking?
When people talk about ‘design thinking’ nowadays, they are referring to a specific definition: a methodology and organisational approach to solving problems and building products. Design thinking is about bringing these tried-and-tested methodologies to a wider audience and wider stakeholders across the organisation. Over the past few years, ‘design thinking’ has gone from being an […]
The business case for UX
Whatever the organisation’s relationship with UX, the goal should be the same: to make a product or experience that solves a problem for a user and delights them in the process of solving it. But what about building a business case for UX? Why invest in UX? Why and where is UX important? How do […]
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