Healthcare and generative AI: What are the emerging use cases?
From summarising consultations to diagnosis and drug discovery, we look at some emerging generative AI solutions in the sector.
Case Study of the Month: Cadbury Fingers’ sign language campaign drives 20% brand awareness uplift
The biscuit brand recreated the social exclusion experienced by deaf people, among hearing people
Employees more likely to find time for workplace learning when it matches career goals
Econsultancy’s latest survey suggests that being “too busy” for training may have more to do with the value and relevance of learning programmes.
A day in the life of… Matt Preschern, Chief Marketing and Demand Generation Officer at NTT Ltd
Preschern reflects on ABM methodology, the B2B customer buying cycle, marketing’s role at the top table, and the outlook for marketers in a tough economic moment.
How does an organisation of learners become a learning organisation?
When discussing workplace learning and development (L&D), the conversation generally focuses on upskilling individuals and teams. But what about an entire organisation?
Travel: How OTAs are adding generative AI to test the future of trip planning
Online travel agencies and startups are integrating with ChatGPT and Bard to enhance the travel planning (and potentially booking) experience, in an industry that still contains plenty of legacy technology.
‘TikTok has changed the space significantly’: LTK on the impact of influencers on social commerce
Robin Ward, Head of Sales for influencer-led commerce platform LTK, discusses the impact creators are having on social commerce sales.
Chatbot evolution: Intercom and Yext on moving beyond human-in-the-loop customer service
While many businesses make use of online chatbots, the experience of conversing with one can be frustrating, particularly in a customer support context. Fergal Reid, Senior Director of Machine Learning at Intercom, and Nico Beukes, Managing Director at Yext, talk about the chatbots they are testing with generative AI and how they guard against errors.
Customer service and generative AI: a uniquely transformational moment for the industry
Software company Intercom has been implementing generative AI in its customer support toolset. VP Customer Support Declan Ivory speaks to Econsultancy about what the tech means for the industry, from agent support and QA, to customer-facing bots and new human roles.
The five types of professional learner and what they mean for upskilling programs
When it comes to structured learning programs, are you ‘compliance only’, ‘eager with structure’ or a ‘self starter’? Econsultancy’s latest report looks at upskilling best practice in the light of learning personas.
Training ranks above hiring as quickest way to add digital skills: report
Senior staff responding to Econsultancy’s latest skills survey gauge the relative merits of training, hiring and outsourcing in adding new digital skillsets.
Digital skills need updating at least monthly, say 6 in 10 professionals
Econsultancy’s latest survey shows that for many organisations, adding digital skills has become a continuous assignment.
Take a deep dive into retail media with Econsultancy’s new learning plan, ‘Optimising the Retail Media Opportunity’
Econsultancy has just expanded its Ecommerce Deep Dive learning content with a new learning plan, Optimising the Retail Media Opportunity, which explores how marketers and advertisers can best exploit retail media as part of their overall marketing mix. Retail media has surged in importance and relevance in recent years as increased online traffic has led […]
Connecting with Gen Z and a new role for content: How ecommerce marketers must adapt
Leaders from ecommerce businesses including Carwow and Ufurnish discuss current challenges and what marketers can do to build resilience.
Take a deep dive into retail media with Econsultancy’s new learning plan, ‘Optimising the Retail Media Opportunity’
Econsultancy has just expanded its Ecommerce Deep Dive learning content with a new learning plan, Optimising the Retail Media Opportunity, which explores how marketers and advertisers can best exploit retail media as part of their overall marketing mix. Retail media has surged in importance and relevance in recent years as increased online traffic has led […]
How new beauty-focused shopping apps are aiming to shape social commerce
New social commerce apps such as Trendio and Flip are aiming to transform the beauty space, combining TikTok-style short videos with ecommerce capabilities. Can they carve out a new niche in beauty retail?
How hybrid shopping trends are impacting automotive retail
A slowdown in growth of online-only sales, mixed picture for marketplaces and the reception to some OEM subscription services show that like wider retail, automotive needs to strike the right balance between online and offline selling.
Reckitt’s Head of Brand Experience and Design: separating physical and digital is ‘not how we experience brands as people’
Jos Harrison, Global Head of Brand Experience and Design at Reckitt, spoke at Econsultancy Live about building brand equity throughout the FMCG customer journey, arguing for a service-led approach that recognises how consumers relate to brands.
How Marvel Entertainment connects with fans across the social media multiverse
Marvel Entertainment’s Executive Director of Social Media, Adri Cowan, took to the stage at Econsultancy Live: April 2023 to discuss the brand’s multi-generational, multi-platform fanbase, including how her team adapted its TikTok strategy.
Specsavers’ head of analytics on talent hunting: we’re ‘less focused solely on GA and technical skills’
In January, the 2023 Marketing Week Career and Salary Survey found that more than a third (34.4%) of marketers identified data and analytics as a significant skills gap within their organisation, making it the biggest marketing skills gap for the second year in a row. The question of how to tackle marketing’s various skills gaps […]
