TikTok in healthcare: How should pharma marketers approach the platform?
From creativity to PMCPA guidance, we talk to Ogilvy Social.Lab’s Dimitri Cologne about what pharma marketers need to consider when adding TikTok to their content strategies.
A day in the life of… Joaquín Cuenca, CEO & co-founder of Freepik Company
Joaquín Cuenca is CEO and co-founder at Freepik Company, parent company of image bank Freepik and other digital design websites. In this ‘Day in the Life’, we find out more about Joaquín’s role, the growth of Freepik, and wider trends in visual web design. Tell me about your role… What does a typical day look […]
Report: Pharma’s social media use is maturing, but opportunities abound
We talk to Ogilvy Health’s Rebecca Carter about the results of the agency’s Social Check-up 2023 report, which delves into the social media maturity of 10 big pharma companies.
A day in the life of… Sarah Keller, Chief Global Enterprise Officer at Global Message Services
Sarah Keller is the Chief Global Enterprise Officer at Global Message Services (GMS), a messaging platform that provides enterprise solutions in SMS, WhatsApp, push notifications and chatbots, amongst other channels. We asked Keller about the value of messaging for customer engagement, how brands can ensure consumer privacy, and the opportunities afforded by automation. Tell me about […]
CitrusAd’s Mark Williamson: fully outsourcing retail media isn’t “a winning model”, retailers need “skin in the game”
The SVP Client Strategy & Development at retail media platform CitrusAd gave his thoughts on the question of in-housing versus outsourcing for major retailers developing their own media programmes.
A day in the life of… Zendesk’s VP EMEA Eric Jorgensen
Eric Jorgensen is VP EMEA at Zendesk. We ask him about his role, how brands can become more customer-centric, and what good customer service means to him. Tell me about your role – what does a typical day look like for you? My mornings usually consist of a cold shower – which I must say […]
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The CTV ecosytem may soon have its ‘year of mobile’
Quantcast VP EMEA Matt White discusses the growth of connected TV, and draws parallels with a time before Facebook went mobile and the mobile ecosystem exploded.
Amid retail media FOMO, how can the smaller players compete?
Retail media is now a core function at the big players like Walmart, but how can smaller retailers compete in a fragmented retail media landscape? We ask Mark Williamson from retail media platform CitrusAd.
How retailers are changing their approach to online returns
From peer-to-peer to curbside, charges to education – how is the retail industry innovating in returns?
Arena Flowers on building an operating platform for the new realities of ecommerce
CEO John Hackett discusses pandemic growth, building a platform that can cope with 150,000 personalised orders in 12 hours on Mother’s Day, the acquisition of D2C brand Patch Plants, and current challenges in ecommerce.
Four simple examples of personalisation at key stages of the customer journey
According to research by McKinsey, 76% of consumers say that personalised communication has been a key factor in prompting their consideration of a brand, with 78% indicating they are more likely to make repeat purchases from a brand that delivers on this. However, there is certainly no one-size-fits-all approach to personalisation, and neither is it […]
DAC Group’s Mike Fantis on life at a performance marketing agency
Mike Fantis is VP Managing Partner at performance marketing agency DAC Group. We caught up with Mike to find out more about his role. We also discuss marketing budgets, the importance of first-party data, and what’s to come as we head further into the year. Tell me about your role – what does a typical day […]
How value-based healthcare is changing pharma’s approach to customer engagement
A look at how patients are being empowered to share real-world data, and digital is being used to both improve value for patients and engage HCPs.
‘AI-powered’ search is off to a problematic start. Can Google and Bing fix it?
Google and Microsoft are racing to be the first to launch generative AI chat in search, with release announcements coming within days of one another. However, the problems are already beginning to show. What are they, and how could they be addressed?
Econsultancy Live returns in April
Join your peers at Kings Place, London, April 27th 2023, to discuss key themes in CX, data and ecommerce.
Four trends that could shape omnichannel retail in 2023
2022 brought new challenges for the retail industry as consumers cut-back on spend due to rising inflation and the cost-of-living, and retail brands suffered from supply chain issues and other lingering consequences of the pandemic. Online retail sales fell by 2.8% in November 2022, according to ONS, which it says continues a downward trend seen […]
Four big digital trends set to impact pharma marketers in 2023
The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023? From ad-supported media to influencer marketing, here’s a look at what’s on the horizon […]
ESW’s Martim Avillez Oliveira on cross-border ecommerce and retail trends
Martim Avillez Oliveira is CEO Europe for D2C and cross-border ecommerce specialist ESW. We caught up with Martim to find out about his role, as well as his thoughts on trends in retail for 2023 including loyalty, returns, and cross-border shopping. Tell me about your role – what does a typical day look like for […]
Econsultancy’s digital and marketing trends for 2023
What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? We explore four key trends. For some more channel-specific predictions, see our previous expert roundups on ecommerce, personalisation, retail media, influencer marketing, SEO, and social ads. Our trends for 2023: Resisting […]
A year in web3: a reckoning for NFTs and the metaverse
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
A year in loyalty, data and retail media
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
A year in online shopping: D2C, marketplaces and BNPL
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
A year in generative AI: sorting the potential from the hype
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
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