Articles

The latest global marketing and digital insights you need to know, from Econsultancy’s analysts and experts

1

How restaurants are innovating with digital loyalty programs

Digital sales have more than tripled for restaurants since the start of the pandemic, says Paytronix’s Annual Order & Delivery Report. Other research mirrors these findings, suggesting that digital is increasingly a differentiator for restaurants. According to the Restaurant Readiness Index, restaurants now generate around 40% of their total sales by selling to customers online, […]

Stats roundup: Online grocery since Covid-19

The online share of food shopping in the UK was 5.4% in February 2020 according to the ONS. By February 2021, this had risen to 14.7%. However, once restrictions were eased and vaccines were rolled out more widely, online growth declined as grocery shopping habits shifted back to brick-and-mortar. This stats roundup includes figures that […]

Ecommerce - Econsultancy's Internet Statistics Database
1

Ecommerce in 2022: What do the experts predict?

Whilst the rest of 2021 might not have seen ecommerce adoption hit the heights of January of that year (nearly 38% of total retail sales in the UK), comparisons to 2019 still show how things have changed. Holiday shopping now looks to be roughly 30%+ online, compared to c. 21% pre-pandemic. So, looking in the […]

SEO
1

Search marketing in 2022: What do the experts predict?

Big updates from Google have always had a major impact on the world of search marketing, and 2021 feels like it’s been a big year for Google updates and announcements. 2021 was slated to bring the arrival of Google’s Page Experience ranking signal (originally due to roll out in May, the update finally arrived in […]

Social stories monthly

Social media marketing in 2022: What do the experts predict?

From Facebook rebranding as Meta, to TikTok reaching one billion monthly users – 2021 was a mammoth year in the world of social media. But how will social evolve in 2022? We spoke to industry experts to get some insight on what the next year could bring, with social commerce, the changing roles of influencers, […]

Customer Experience - Econsultancy's Internet Statistics Database

Customer experience in 2022: What do the experts predict?

What is in store for CX and UX in 2022? We’ve had some clues in 2021 – sustainability, inclusion, privacy, user-centricity, video, automation, empathy and trust. How will these play out in customer experience over the next 12 months? We asked the experts… For more on what’s on the horizon for 2022, don’t miss Econsultancy’s […]

Data and Analytics - Econsultancy's Internet Statistics Database

Data & analytics in 2022: What do the experts predict?

Between new privacy legislation, increased scrutiny of big tech’s approach to data collection, and the continued maturation of strategies to replace third-party tracking cookies, 2021 has brought some interesting developments for data and analytics. What do the experts predict 2022 will look like? Here are some key trends highlighted by our contacts in the world […]

Advertising - Econsultancy's Internet Statistics Database

Digital advertising in 2022: What do the experts predict?

Looking to 2022, we’ve collected predictions from the world of adtech and performance to find out the big trends of the next 12 months in digital advertising. From first-party data and retail media, to ad creative and upper-funnel campaigns, the list is dominated by the ongoing challenges created by Covid-19, changing views on privacy, and […]

Latest briefings

desktop website

What is design thinking?

When people talk about ‘design thinking’ nowadays, they are referring to a specific definition: a methodology and organisational approach to solving problems and building products. Design thinking is about bringing these tried-and-tested methodologies to a wider audience and wider stakeholders across the organisation. Over the past few years, ‘design thinking’ has gone from being an […]

The business case for UX

Whatever the organisation’s relationship with UX, the goal should be the same: to make a product or experience that solves a problem for a user and delights them in the process of solving it. But what about building a business case for UX? Why invest in UX? Why and where is UX important? How do […]

What is digital shelf analytics?

With even more retailers now battling for space on the ‘digital shelf’ (i.e. the various places that we search, research, and buy products online) – being able to effectively capture the consumer’s attention is key. To increase the chances of this happening, retail brands must stay on top of multiple factors, such as ensuring product […]

Explore our research

Immerse yourself in Econsultancy’s practical pot of best practice, trends and market data reports, covering the core elements of modern marketing.

Seeking training for you or your company?

Explore our live learning online, microlearning, digital skills index, academies and consultancy.