It’s been an uncertain year for retail, defined by inflation and the cost of living. In October, sales volumes in the UK fell to the lowest level since February 2021. And while ecommerce has had a tricky year, too, sales as a percentage of total retail have been growing since the summer. So, as retail […]
Sam Richardson is a consultant at Twilio. She describes the team’s focus at the customer engagement platform, as “firmly on helping our [clients] to understand the importance of developing deeper relationships with customers.” “We’re working with them to encourage a mindset shift,” she continues, “from thinking about one off transactions to how they can earn […]
DCYPHER worked with Reckless to rebuild its AI-powered website, using automation to streamline efficiencies and deliver enhanced UX for US, EMEA and UK consumers
Ledger, executive product manager (sign-in, registration, verification and platforms), shares her approach to the discipline, including experiments with iPlayer, the value of a product roadmap, and the foundations of accessibility.
Google has begun testing another feature from its Privacy Sandbox, IP Protection, which takes aim at the use of IP addresses as ad targeting identifiers. We spoke to some experts about how it works, and what it means for advertisers.
We caught up with the influencer marketing agency’s global performance director, to discuss the dream of hyper-personalisation and the value of shared meaning.
From serving Rewards members with simple personalised email headers, to more sophisticated ‘year-in-review’ content, use of behavioural data and polling, the Asda CRM team share some key learnings from their success.
At last month’s Festival of Marketing, the John Lewis Partnership’s Michael Cato and Quintessentially’s Cathrine Levandowski discussed their current use of AI and the opportunity in the generative space.
Arnold Ma is the CEO of Qumin – a digital marketing agency that helps brands connect with Chinese-speaking consumers globally. We caught up with Ma to discuss Western brand strategy in the Chinese market, the future of social commerce, and the power of Douyin. Econsultancy: Tell me about your role… what does a typical day […]
In the wake of Spotify Wrapped, we consider how brands can create an effective Year in Review campaign? We look at successful examples from Asda, Peloton, AllTrails and more.
Image: Damien Mahoney, Nosto Damien Mahoney is the Chief Strategy Officer at Nosto, a role he took on in April 2023 following the acquisition of visual user-generated content (UGC) platform Stackla, where he was founder and CEO. “I still continue to focus on the success of this part of Nosto,” he explains, “assisting the team […]
At Econsultancy Live, marketers from Barilla, BrightBid, the Financial Times and eSure Group discussed the role of generative AI and how marketers can get started.