Latest Articles

The latest articles on global digital marketing and ecommerce from Econsultancy’s award-winning analysts and experts

Lynchpin's Andrew Hood and Specsavers' James Saukinsey discuss data on stage at Econsultancy Live April 2023.

Specsavers’ head of analytics on talent hunting: we’re ‘less focused solely on GA and technical skills’

In January, the 2023 Marketing Week Career and Salary Survey found that more than a third (34.4%) of marketers identified data and analytics as a significant skills gap within their organisation, making it the biggest marketing skills gap for the second year in a row. The question of how to tackle marketing’s various skills gaps […]

News from Econsultancy

presenter on screen discussing retail media

Take a deep dive into retail media with Econsultancy’s new learning plan, ‘Optimising the Retail Media Opportunity’

Econsultancy has just expanded its Ecommerce Deep Dive learning content with a new learning plan, Optimising the Retail Media Opportunity, which explores how marketers and advertisers can best exploit retail media as part of their overall marketing mix. Retail media has surged in importance and relevance in recent years as increased online traffic has led […]

ludo graham presenting the 'mastering product content' course intro video

Econsultancy expands its ecommerce Multi-Touch Learning with new ‘Mastering Product Content’ course

Econsultancy has today launched a new elearning course, Mastering Product Content for the Digital Store, to help ecommerce marketers with the fundamentals of this evolving area of ecommerce. This course adds to Econsultancy’s market-leading Multi-Touch Learning offering for ecommerce. The course is the first part of a new learning plan in our ecommerce channel centred […]

Focus on Ecommerce

presenter on screen discussing retail media

Take a deep dive into retail media with Econsultancy’s new learning plan, ‘Optimising the Retail Media Opportunity’

Econsultancy has just expanded its Ecommerce Deep Dive learning content with a new learning plan, Optimising the Retail Media Opportunity, which explores how marketers and advertisers can best exploit retail media as part of their overall marketing mix. Retail media has surged in importance and relevance in recent years as increased online traffic has led […]

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