Leaders in digital commerce at Boots, Sky and Unilever highlight data capabilities and softer skills needed to adapt to rising omnichannel behaviour amongst consumers.
Catalina Salazar tells Econsultancy about her role at the Finnish local commerce platform, including how brands are approaching retail media today, and what’s next for the industry.
From adding new media-buying skill sets to championing the customer experience, Ocado’s retail media and data leader discusses their approach in a competitive landscape.
‘Far too many employees don’t feel acknowledged for their hard work,’ says the rewards platform chief exec, with talent retention about more than just salaries and benefits.
The M&S revival, as it moves to ‘reshape’ its brand and broaden its appeal, hasn’t gone unnoticed by Gen Z. The retailer’s success on social media has bolstered its fortunes in Clothing and Home and it wants to go further.
It’s not enough to rely on simple or single metrics; a comprehensive evaluation framework is essential to truly justify investment in L&D.
The fashion retailer’s new homepage breaks from navigation norms and has led to criticism from some shoppers, but its full-screen social aesthetic shows products at their best.
Transferring learning into working practices requires a multifaceted approach.
Engagement is the cornerstone of any learning programme. These five initiatives will help you engage busy professionals and ensure successful outcomes.
We’ve seen lots of examples of new intelligent search features or conversational agents in the last six months in online retail – from Walmart, Instacart and Amazon, for example. In a recent article, I tried out some AI-powered product discovery features to see how useful they might be for shoppers. And though they each provided distinctive […]
We asked some SEO and performance experts what marketers should do, if anything, to adapt to AI overviews across organic and paid search.
To make the most of retail media, brands are restructuring teams, changing their planning cycles, updating their approach to measurement, and reassessing how they target shoppers.
A roundup of research that paints a picture of the growth, but also the context for the growth, in retail media.
