PPC trends: the ‘cookiepocalypse’ and its impact on paid search strategy
With Google laying the groundwork to phase out third-party cookies starting from mid-2024, we asked the experts about the impact on PPC and how search marketers can adapt.
A day in the life of… James Keating, CMO at fintech scale-up Pleo
James Keating is CMO at Pleo, which offers smart company cards and automated expense reports. I caught up with James to find out more about his role. We also discuss Pleo’s focus on brand storytelling, what it’s like working at the fintech scale-up space, and what’s next for the company. Econsultancy: Tell me about your […]
PPC trends: the role of generative AI in paid search
How is generative AI transforming the work of paid search marketers? We asked three experts to give us their views.
Preparing for the post-cookie world: Less than a third of marketers have a “robust measurement system” in place
Findings from Econsultancy’s newly-published Future of Marketing 2023 report show that just 8% of marketers say they are “fully prepared” for the continued cookie crackdown – and only half say they offer a clear value exchange for customer data.
‘This should be the time when marketers shine’: Key takeaways from the Future of Marketing survey 2023
Econsultancy’s latest report reveals the majority of marketers are optimistic about the future of the industry. Data, tech and agility grow in importance, budgets are steady, and three quarters say they are already using or actively considering generative AI tools.
A ‘mental shift’ in B2B commerce: Why marketplaces are thriving
B2B buyers are now “more and more ready to make large transactions online,” says Mirakl’s Marc Teulières, with marketplaces playing a key role in the digital transformation of procurement.
Does every company need a head of AI?
AI leadership roles are on the rise according to recent figures from LinkedIn. But what should they do? Where should they sit? And are they here to stay?
AI, privacy, and localisation: The trends impacting email marketing
Email remains an important channel for marketers in 2023, with automation and innovation in artificial intelligence enhancing the effectiveness of campaigns. According to the DMA’s Consumer Email Tracker, 32% of consumers say they find email brand messages useful – a rise from just 15% in 2021. At the same time, however, new privacy measures and […]
What is retail media and what is driving its growth?
The retail media market has come a long way since Amazon first launched its network in 2012. Since those early days, a broad range of retailers and other businesses have established their own retail media networks, from Walmart to Kroger, Tesco, Best Buy, Instacart and even Marriott. This has catalysed growth which is set to […]
The do’s and don’ts of launching a B2B marketplace
For wholesalers or brands that decide to launch a B2B marketplace, what are the pitfalls to avoid, and what measures will give the best chance of success? Marc Teulières, General Manager of B2B at marketplace platform Mirakl, highlights some do’s and don’ts.
A ‘mental shift’ in B2B commerce: Why marketplaces are thriving
B2B buyers are now “more and more ready to make large transactions online,” says Mirakl’s Marc Teulières, with marketplaces playing a key role in the digital transformation of procurement.
How Amazon continues to win in beauty ecommerce
Beauty ecommerce has continued an upward trajectory over the past few years, with growth in the market nearly quadrupling between 2015 and 2022. As well as the impact of influencers and social selling, a spike in demand during the pandemic, and direct-to-consumer innovation – one factor in the sector’s growth has been the expansion of […]
