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Ashley Friedlein at The Future of Digital Marketing 2012 [video]

By Graham Charlton June 19th 2012 12:07

Econsultancy CEO Ashley Friedlein rounded off last week’s Future of Digital Marketing event with a presentation entitled: ‘The New Victorians’.

In it, he looks at key digital trends, focusing on the importance of product managers for online businesses, and why we need more polymaths.

Blog PPC

Boohoo and ASOS top search rankings for women’s fashion

Boohoo and ASOS stand out as the top performers in a report into search rankings among fashion retailers.

Search marketing agency Stickyeyes looked at how 20 online retailers ranked for a set of item specific and generic search terms.

Generic women’s clothing and fashion terms are highly competitive and are driven by a small number of variants.

For the purposes of this study, the analysis was based on the top ten terms, which include women’s clothing, women’s clothes, and ladies clothing. The results to not include informational sites, such as Wikipedia.

Blog Strategy

Top 100 retailers failing to make the most of email marketing

Only 2% of the top 100 US retailers use in-store signage to promote email or SMS engagement, according to a new report from ExactTarget.

In comparison, 8% promote their online social communities in-store.

Of the ‘Hot 100 Retailers’ 95 have brick-and-mortar stores, but the Retail Touchpoints Exposed report suggests retailers aren’t doing enough to connect the offline and online shopping experiences using email marketing.

The report was compiled through both in-store observations and by tracking brand communications and engagement across email, mobile and social channels for a period of 30 days.

Blog Strategy

Apple woos developers with promise of Chinese riches

Thanks to the incredible popularity of its devices, Apple may have one of the strongest software ecosystems out there, if not the strongest. If you’re a developer and you’re looking to strike it rich, there are few ecosystems that can compare.

In reality, of course, your chances of hitting the jackpot in the App Store are probably about as high as winning a lottery. The competition is fierce and most developers don’t see their apps don’t fly off the shelves. While that doesn’t mean developers will flee Apple’s ecosystem any time soon, it does pose a risk for Apple, who must look for new ways to keep developers on its side.

At WWDC this week, Apple may have found a way to do just that: China.

Blog Influencer marketing

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