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Ashley Friedlein at The Future of Digital Marketing 2012 [video]

By Graham Charlton June 19th 2012 12:07

Econsultancy CEO Ashley Friedlein rounded off last week’s Future of Digital Marketing event with a presentation entitled: ‘The New Victorians’.

In it, he looks at key digital trends, focusing on the importance of product managers for online businesses, and why we need more polymaths.

Blog Strategy

Boohoo and ASOS top search rankings for women’s fashion

Boohoo and ASOS stand out as the top performers in a report into search rankings among fashion retailers.

Search marketing agency Stickyeyes looked at how 20 online retailers ranked for a set of item specific and generic search terms.

Generic women’s clothing and fashion terms are highly competitive and are driven by a small number of variants.

For the purposes of this study, the analysis was based on the top ten terms, which include women’s clothing, women’s clothes, and ladies clothing. The results to not include informational sites, such as Wikipedia.

Blog Customer Experience

Top 100 retailers failing to make the most of email marketing

Only 2% of the top 100 US retailers use in-store signage to promote email or SMS engagement, according to a new report from ExactTarget.

In comparison, 8% promote their online social communities in-store.

Of the ‘Hot 100 Retailers’ 95 have brick-and-mortar stores, but the Retail Touchpoints Exposed report suggests retailers aren’t doing enough to connect the offline and online shopping experiences using email marketing.

The report was compiled through both in-store observations and by tracking brand communications and engagement across email, mobile and social channels for a period of 30 days.

Blog Content marketing

Apple woos developers with promise of Chinese riches

Thanks to the incredible popularity of its devices, Apple may have one of the strongest software ecosystems out there, if not the strongest. If you’re a developer and you’re looking to strike it rich, there are few ecosystems that can compare.

In reality, of course, your chances of hitting the jackpot in the App Store are probably about as high as winning a lottery. The competition is fierce and most developers don’t see their apps don’t fly off the shelves. While that doesn’t mean developers will flee Apple’s ecosystem any time soon, it does pose a risk for Apple, who must look for new ways to keep developers on its side.

At WWDC this week, Apple may have found a way to do just that: China.

Blog People and Skills

A day in the life of… Charlotte Gregson, MD, UK & Ireland, at COMATCH

Charlotte Gregson is Managing Director for the UK & Ireland division of COMATCH – an online marketplace for business consultants. We caught up with her to find out about a typical day in her current working life.

Blog Advertising

Does the Better Health campaign strike the right tone, and how might a junk food ban impact the ad industry?

The UK government has announced plans to ban the advertising of junk foods online and on television before the 9pm watershed. At the same time, the government also suggested that it is considering a blanket ban on all online advertising of sweets and fast food.

Blog User Experience and Usability

27 things I need to see on an ecommerce homepage

Here are 27 elements that are commonly seen on ecommerce homepages, many essential, others desirable. If I’ve missed any, please leave a comment below… Status updates or contextual copy Current events may affect factors like price or delivery, such as Christmas, or bad weather, so adding a message to the homepage is a good way […]

Blog Digital Transformation

96% of enterprise leaders are prioritising digital transformation as consumers rapidly adopt digital

The latest phase of Econsultancy and Marketing Week’s ‘Marketing in a Crisis’ research, which surveyed more than 1,000 marketers across the world and from various sectors, has revealed a dramatic shift in focus towards digital transformation as a result of the coronavirus pandemic.

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