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Ashley Friedlein at The Future of Digital Marketing 2012 [video]

By Graham Charlton June 19th 2012 12:07

Econsultancy CEO Ashley Friedlein rounded off last week’s Future of Digital Marketing event with a presentation entitled: ‘The New Victorians’.

In it, he looks at key digital trends, focusing on the importance of product managers for online businesses, and why we need more polymaths.

Boohoo and ASOS top search rankings for women’s fashion

Boohoo and ASOS stand out as the top performers in a report into search rankings among fashion retailers.

Search marketing agency Stickyeyes looked at how 20 online retailers ranked for a set of item specific and generic search terms.

Generic women’s clothing and fashion terms are highly competitive and are driven by a small number of variants.

For the purposes of this study, the analysis was based on the top ten terms, which include women’s clothing, women’s clothes, and ladies clothing. The results to not include informational sites, such as Wikipedia.

Blog Email

Top 100 retailers failing to make the most of email marketing

Only 2% of the top 100 US retailers use in-store signage to promote email or SMS engagement, according to a new report from ExactTarget.

In comparison, 8% promote their online social communities in-store.

Of the ‘Hot 100 Retailers’ 95 have brick-and-mortar stores, but the Retail Touchpoints Exposed report suggests retailers aren’t doing enough to connect the offline and online shopping experiences using email marketing.

The report was compiled through both in-store observations and by tracking brand communications and engagement across email, mobile and social channels for a period of 30 days.

Blog Strategy

Apple woos developers with promise of Chinese riches

Thanks to the incredible popularity of its devices, Apple may have one of the strongest software ecosystems out there, if not the strongest. If you’re a developer and you’re looking to strike it rich, there are few ecosystems that can compare.

In reality, of course, your chances of hitting the jackpot in the App Store are probably about as high as winning a lottery. The competition is fierce and most developers don’t see their apps don’t fly off the shelves. While that doesn’t mean developers will flee Apple’s ecosystem any time soon, it does pose a risk for Apple, who must look for new ways to keep developers on its side.

At WWDC this week, Apple may have found a way to do just that: China.

Blog User Experience and Usability

New eBay Motors app comes with awesome image recognition

eBay has revealed that 20% of its UK vehicle sales in Q1 were made via smartphone, amounting to nearly 45,000 transactions.

It represents an increase of 120% year-on-year, and shows that the online marketplace is probably on track to hit its target of $8bn in mobile sales in 2012, almost the double the $5bn it achieved last year.

Among the cars sold were a Porsche 911 and a Land Rover Evoque that both went for more than £40,000.

The news comes in the same week that eBay launched its new Motors iPhone app complete with an image recognition (IR) search function, allowing users to search for cars and parts by taking a photo of the back of a vehicle.

Blog Mobile

Debenhams rolls out free wi-fi in its stores

Debenhams announced today that it will be providing free wi-fi in partnership with O2, in all of its 167 stores.

The wi-fi coverage will allow customers to access information about products, view reviews, order out of stock items, and receive discount vouchers straight to their mobiles.

This is a smart move from Debenhams, and one which addresses the threat of mobile use in store and turns it to the retailer’s advantage.

Blog Privacy and data protection

The coming privacy crackdown: how will it affect marketers?

According to a newly-published study published by Pew, nearly three-quarters of Facebook users polled said they didn’t know that Facebook generates and stores data about their interests and traits, and, when they came to learn this, over half indicated that they were uncomfortable with Facebook’s practice.

Blog Customer Experience

How will Mastercard’s new free-trial policy affect the subscription economy?

Mastercard, the third-largest credit card processor in the US, has announced a new policy that will make it more difficult for some businesses to automatically convert free trials into recurring subscriptions.

Blog Customer Experience

How can water companies use digital to improve customer experience?

The water industry has faced huge change in recent years. A rising tide of challenges including climate change, population growth, ageing infrastructure, changing customer expectations and regulatory intervention from Ofwat mean water companies are under pressure to perform.

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