Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead.
This is a special year. 2020 always used to be ‘the future’ somewhere on the horizon. Well, here we are. We need a new future. Let’s go with 2030.
There have been quite a few ten-year retrospectives written on digital, and some (fewer than usual for some reason) 2020 trends and predictions, but not much looking forwards ten years. So that is what I would like to focus on first.
The decade to 2030:
- 1. In search of trust
- 2. Humane tech
- 3. Personalisation 2.0
- 4. Everything-as-a-service
- 5. Ecommerce and the environment
2020 Digital and marketing trends:
- 6. Ecommerce, social, advertising, UX, SEO etc.
- 7. Messaging
- 8. Digital & marketing transformation
- 9. Data
- 10. Customer Experience