Ashley Friedlein’s marketing & digital trends for 2020 to 2030

Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead.

By Ashley Friedlein January 9th 2020 13:28

Content

Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead.

This is a special year. 2020 always used to be ‘the future’ somewhere on the horizon. Well, here we are. We need a new future. Let’s go with 2030.

There have been quite a few ten-year retrospectives written on digital, and some (fewer than usual for some reason) 2020 trends and predictions, but not much looking forwards ten years. So that is what I would like to focus on first.

The decade to 2030:

1. In search of trust
2. Humane tech
3. Personalisation 2.0
4. Everything-as-a-service
5. Ecommerce and the environment

2020 Digital and marketing trends:

6. Ecommerce, social, advertising, UX, SEO etc.
7. Messaging
8. Digital & marketing transformation
9. Data
10. Customer Experience

Premium content

To continue reading this content and gain access to more than 30,000 exclusive pieces of data, research, reports and articles, you need to subscribe. Use the button below to view your options and sign up. Already have a subscription? Simply sign in below

Need help signing in?

EMEA/USA: +44 (0)20 7970 4322 | email: subs.support@econsultancy.com

Article People and Skills

A day in the life of… Ita Murphy, CEO at Syzygy

Syzygy describes itself as ‘the human experience company’. The agency, part of WPP, employs 600 people across 8 global locations.

Article People and Skills

A day in the life of… Fernando Angulo, Head of Communications at SEMrush

SEMrush is one of the go-to tools for both specialists and generalists interested in search marketing. We were lucky enough to catch up with the company’s Head of Communications, Fernando Angulo, to find out more about his role, and his advice for those new to the industry. Please describe your job: What do you do? […]

Article Customer Experience

Defining UX best practice for shared customer experiences

For some of the biggest and most considered products and services, the decision to buy doesn’t always come down to a solo customer.

6

Article Ecommerce

Stats roundup: the impact of Covid-19 on ecommerce

The acceleration of ecommerce throughout the globe over the course of the pandemic has been hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.

1

Article People and Skills

Magnite’s James Brown on the future of privacy, personalisation, and programmatic

I recently caught up with James Brown, who is Head of International for the sell-side advertising platform, Magnite. We discuss his role, the impact of new privacy measures, and the future of programmatic.. What has been your biggest achievement since you’ve been at Magnite, and can you explain your role? Magnite was born by bringing […]