Ashley_Friedlein

Ashley Friedlein

About Ashley Friedlein

Founder & President

Ashley founded Econsultancy in 1999. He remains with the business as the president of Centaur Media’s marketing portfolio.

Ashley is one of the most influential and connected figures in digital and marketing. As one of the 100+ recommendations for him on LinkedIn reads, “If Ashley doesn’t know it – it ain’t worth knowing.”

Ashley is author of two best-selling books on digital. A columnist, commentator and blogger, he speaks worldwide on digital and marketing trends and best practice.

Ashley is involved in a number of digital businesses and ventures as investor, adviser, mentor and operationally, outside of his involvement with Econsultancy. including:

1. CEO & Founder, Guild – private professional messaging app
2. Chairman, Ably – realtime data delivery platform
3. Investor, Cranberry Panda – ecommerce recruitment
4. Digital Advisory Board, Age UK – digital transformation for leading charity
5. Adviser, Government Digital Service, UK – digital transformation of government

Ashley Friedlein’s marketing and digital trends for 2018

Each year I pick out marketing and digital trends and developments which I believe are interesting and will shape the industry and digital/marketing planning and thinking in the year ahead. 

Looking at 2018 I have to say that I think pretty much all of what I wrote about in my 2017 trends piece still applies. So, either not that much has changed or I was ahead of myself last year.

Introducing the Modern Marketing Model (M3)

The increase in new channels and technologies has dramatically changed the environment in which marketers operate. But the way in which marketing is taught, understood and operates has not really changed.

This is not sustainable. We need a new unifying framework as a reference for what marketing has become.

andrex dash

What can marketers learn from SaaS (software-as-a-service) businesses?

You may have noticed the rise in subscription services and business models – the likes of Spotify in music, Netflix in video and, of course, Dollar Shave Club in FMCG, which was recently bought by Unilever for $1bn.

On US-based My Subscription Addiction, a portal detailing available subscription services, there were 2,000 in operation as of March this year. And visits to subscription ecommerce sites have gone up 3,000% in the past three years. The average subscriber receives seven subscription packages and has at least 12 on their wish list.

books

12 seminal reads on why digital *is* different

The great debate about ‘digital’ rumbles on.

On one side, we hear that digital is everything and everything is digital, so it is now a meaningless term, but this week I am coming out fighting for the other side because digital is a force that deserves distinction.