For the last 10 years I’ve picked out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead.
I recommend you also look through Econsultancy’s Trends Hub for our experts’ predictions around digital marketing disciplines like data and analytics, customer experience, ecommerce, digital advertising, search, social media and B2B.
And you can join me on January 26th at 3pm GMT for a discussion of what 2021 has in store, featuring a panel of brand marketers. Register here.
Here are my ten trends for 2021:
- Doubling-down on Digital Transformation
- The Year of Reconnection
- Decentralisation is Back
- Tech Gets Regulated
- The Learning Imperative
- The Augmented Marketer
- Experiencing Fast, Experiencing Slow
- Live Commerce
- Digital Bothism
- Digital’s Inconvenient Truth