ASOS, Very, and Play.com are the three best-loved digital brands, according to study by Tamar.
The ‘Brand Love 25’ ranks each brand based on a mixture of metrics, including numbers of Facebook fans and Twitter followers and revenues.
Here’s the top ten, and some of the ranking factors:
The inclusion of ASOS is no surprise, as this is one brand which has worked hard in building up a social media presence. Even if you include multichannel retailers, ASOS still ranks highly for social media fans and followers, as this recent study demonstrates.
It’s also interesting to see Very so high on the list. It was formerly the Littlewoods Direct website, before a rebrand and redesign in 2009.
The study does exclude retailers with print catalogues, but according to Tamar’s CEO Tanya Goodin:
We would argue that Very has had to build up a distinct and new online user base by not using the Littlewoods brand online, and therefore has largely had to do the work of creating a new digital brand and should take the credit for that.
Tamar has also produced a nice infographic to accompany the study (click image for a very large version):