The Associated Press (AP) has launched a Video Hub to allow faster delivery of news content to online publishers.

Though still in beta, the Video Hub will give AP’s digital customers access to world news, sport and lifestyle video.

Journalists in the field will be able to upload content via mobile, where it will then be curated and linked to relevant footage from AP’s archive.

The organisation says that the interface is “simple and intuitive” for users and includes an integration with Twitter so customers can follow a particular story then be updated when new content is available.

AP senior VP Daisy Veerasingham said that the Video Hub represents a major opportunity for the business.

Video news is no longer the sole preserve of terrestrial and satellite broadcasters and AP Video Hub addresses this with an offering for the rapidly growing segment of the media market.”

The company estimates that the value of the online news market across Europe and Asia will see annual growth of up to 13% and 16% respectively over the next few years.

Veerasingham said that the launch forms a key part of AP’s multimillion-dollar upgrade that will transform its entire video business and keep ahead of the competition as a supplier of video news.

It follows a recent announcement that AP had signed a deal to use newsworthy content from live streaming site Bambuser, signalling the growing importance of user-generated content to news agencies.

As part of the new arrangement the AP also will explore use of Bambuser’s live video platform as a news gathering tool for its journalists.