Live video streaming site Bambuser has announced that its users will now be able to share newsworthy content via the Associated Press (AP).

The site already allows users to share content through Facebook, Twitter and other social media channels, and the partnership extends this to a potentially global audience – but only once AP has vetted the content.

The announcement comes as Kantar Media reveals that 35% of British internet users read user-generated content (UGC) and articles on newspaper websites, compared to 47% in Brazil, 44% in Argentina and 26% in Germany.

Latin American countries also show the highest rates of activity in terms of submitting articles or comment on the websites of newspaper publishers, with 27% in Brazil and 26% in Argentina, dropping to 17% in Germany and 12% in the UK.

These statistics suggest that there is a steady appetite for UGC that publishers need to be aware of.

The ubiquity of smartphones and other recording devices means that so-called ‘citizen journalists’ are now a common source of content for major news channels, so it makes sense for AP to secure a direct way to source this.

As part of the new arrangement, the AP also will explore use of Bambuser’s live video platform as a news gathering tool for AP journalists.

AP deputy director of international video Mark Davies said UGC has become integral to covering breaking news, particularly where access is restricted.

Bambuser users have already provided AP with live feeds of fighting inside Syria. This agreement will allow us to share even more Bambuser news video with a worldwide audience, via more than 700 broadcast networks.”

Social technologist Christian Payne said Bambuser had done well to survive while many similar video sharing sites had fallen by the wayside.

I switched over to Bambuser about three years ago as it seemed to really know what bloggers wanted, were innovating and trying new things.”

He said that citizen journalists and activists had been using Bambuser for years to share newsworthy content and the deal with AP would give its users confidence that the site has a secure future.

Hopefully this will validate the platform and encourage other agencies and journalists to use it for live streaming news, which will in turn educate citizen journalists how to produce more professional content.”