Colonel Chris Hadfield, former commander of the International Space Station, has been announced as one of the headline speakers at this year’s Festival of Marketing.

Taking place on 11-12 November in London, the award-winning event is the place where marketers, brands and agencies meet to celebrate, discover and shape the future of marketing.

Over the next few months the rest of the headliners will be announced as well as other exciting speakers from the biggest brands and agencies spread across 12 themed stages, but for now let’s take a look at why Chris Hadfield will make such a compelling headliner.

Chris Hadfield

Astronaut Chris Hadfield came to prominence thanks to his brilliant cover of David Bowie’s Space Oddity, which he filmed while orbiting the earth in the International Space Station.

However his incredible 21-year career as an astronaut is probably less well-known. Hadfield has embarked on three spaceflights and 2,600 orbits of Earth, was Canada’s first fully-qualified Space Shuttle crew member and was also the first and only Canadian to ever command a spaceship.

A heavily decorated astronaut, engineer, and pilot, Colonel Hadfield’s many awards include receiving the Order of Canada, the Meritorious Service Cross, and the NASA Exceptional Service Medal. 

He will join us at the Festival of Marketing to discuss what his career as an astronaut taught him about overcoming challenges and excelling under pressure – skills that every marketer is all too familiar with.

Hadfield, who has a Twitter following of more than 1.4m, will also provide his insights on human ingenuity, which come from his near-death experiences with system failure.

Who else will be there?

Aside from Colonel Hadfield, the lineup at the Festival of Marketing includes more than 200 speakers from the world’s top brands, including HSBC, BBC, Virgin, Unilever, Sony, Net-A-Porter, Aston Martin, and Coca-Cola.

There are a number of different ticket options available, including group and student discounts.