What are the most common use cases of AR for marketers?
Interest and investment in augmented reality is greater than it’s ever been before.
"Globally, 41% of retailers and consumer goods marketers say they plan to use AR within the next 12 months"
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14 examples of augmented reality brand experiences
The global AR market is forecast to reach a value of $70.01 billion by 2023.
What advertising means in the age of spatial computing
Advertisers today are starting to look towards technologies such as virtual and augmented reality (VR and AR) as a way of getting closer to their customers and delivering those all-important immersive experiences.
A Marketer’s Guide to Augmented Reality (AR)
1. Introduction Augmented reality (AR) is quickly becoming one of the most interesting technologies in the digital space. Although often overshadowed by virtual reality (VR), AR is expected to take the lion’s share of the market. According to one estimate, the AR market will be worth $70bn to $75bn by 2023 while VR will account […]
Gamification Marketing Best Practice Guide
1. Introduction In a July 2018 survey by Reflect Digital, 58% of consumers said that online ads and marketing have little or no influence on their buying behaviour, while 27% said they were somewhat influenced. Only 5% said they were extremely influenced. Brands need to continue to find new ways to not only be heard […]