Augmented Reality (AR)

The latest augmented reality (AR) best practice, trends, industry insights, data and more

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"Globally, 41% of retailers and consumer goods marketers say they plan to use AR within the next 12 months"

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From the Blog

A Marketer’s Guide to Augmented Reality (AR)

1. Introduction Augmented reality (AR) is quickly becoming one of the most interesting technologies in the digital space. Although often overshadowed by virtual reality (VR), AR is expected to take the lion’s share of the market. According to one estimate, the AR market will be worth $70bn to $75bn by 2023 while VR will account […]

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