inRiver and Ethan Allen on the rise of social shopping, UGC and AR
Agility, scalability and innovation were identified at a recent Econsultancy webinar as vital for online retailers seeking to take advantage of a huge surge in digital shopping.
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In particular, this guide explores the uses, challenges and opportunities of AR for marketers and investigates what the future of this technology might look like. It also explores whether AR will merely be a fad or a lasting form of digital engagement between marketers and consumers.
Digital Shift rounds up the latest augmented reality news, including running shoe brand Hoka One One’s partnership with Snapchat, Ikea’s intriguing campaign with computer generated influencer Imma and an AR-powered perfect quarantine shelter.
We check in on some of the more ambitious 2020 predictions and see how they measured up against reality. Some of them are patently wide of the mark, based on the belief that a particular trend would dominate the next several years, but which then failed to materialise; others are less far-fetched than they might sound.
Within the context of marketing, augmented reality allows brands to offer unique and immersive digital experiences, and to engage consumers in a memorable way. Here’s a list of some of the brands to create AR-based experiences in recent times, and what they achieved from doing so.
Agility, scalability and innovation were identified at a recent Econsultancy webinar as vital for online retailers seeking to take advantage of a huge surge in digital shopping.
Interest and investment in augmented reality is greater than it’s ever been before.
1. Introduction Augmented reality (AR) is quickly becoming one of the most interesting technologies in the digital space. Although often overshadowed by virtual reality (VR), AR is expected to take the lion’s share of the market. According to one estimate, the AR market will be worth $70bn to $75bn by 2023 while VR will account […]