Augmented Reality (AR)

The latest augmented reality (AR) best practice, trends, industry insights, data and more

A Marketer’s Guide to Augmented Reality (AR)

In particular, this guide explores the uses, challenges and opportunities of AR for marketers and investigates what the future of this technology might look like. It also explores whether AR will merely be a fad or a lasting form of digital engagement between marketers and consumers.

Digital Shift Q4 2020 Chapter 7 – The latest on AR

‌  Digital Shift rounds up the latest augmented reality news, including running shoe brand Hoka One One’s partnership with Snapchat, Ikea’s intriguing campaign with computer generated influencer Imma and an AR-powered perfect quarantine shelter.

When data and metrics cause companies to make bad decisions

The bullish AR, voice & chatbot predictions that didn’t come to pass by 2020: stats

We check in on some of the more ambitious 2020 predictions and see how they measured up against reality. Some of them are patently wide of the mark, based on the belief that a particular trend would dominate the next several years, but which then failed to materialise; others are less far-fetched than they might sound.

14 examples of augmented reality brand experiences

Within the context of marketing, augmented reality allows brands to offer unique and immersive digital experiences, and to engage consumers in a memorable way. Here’s a list of some of the brands to create AR-based experiences in recent times, and what they achieved from doing so.

More articles on AR

Impero’s Michael Scantlebury on brand fame, hard seltzer and AR portals

Today’s ‘Day in the Life’ features Michael Scantlebury, the Creative Director and Founder of creative agency, Impero. I chat with Michael about advertising for alcohol brands – (a particular area of expertise for Impero) – as well as the value of augmented reality, and why understanding cultural trends is the key to brand longevity. Talk […]

3D commerce

What innovations in 3D and AR technology could mean for ecommerce

New technology is opening up further opportunities within ecommerce, as AR and 3D sizing solutions help online retailers to solve challenges around size and fit. Consumers are already shopping online more than ever before, of course, but these solutions could further accelerate the shift to ecommerce – particularly within fashion. The EY Consumer Index recently […]

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14 examples of augmented reality brand experiences

The global AR market is projected to grow from $6.12 billion in 2021 to reach $97.76 billion by 2028.  The Covid-19 pandemic has undoubtedly accelerated investment of late, driven by the greater need for companies to deepen customer relationships via digital platforms. Within the context of marketing, augmented reality allows brands to offer unique and […]

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