Alec Cochrane

About Alec Cochrane

How government should do online marketing

The Central Office Of Information (COI) is being scrapped in a multimillion pound cost saving redevelopment, being replaced by the new Government Communications Centre (GCC).

The COI always had benefit in the past because it could collectively buy media in bulk at a preferential rate, giving Government departments net savings when advertising. However, that doesn’t work in a digital environment as bulk offerings rarely offer additional savings. So what can the new GCC do to add value to the digital operations?

How DirectGov should measure success

Two months ago Martha Lane Fox published her review of DirectGov proposing that it was currently failing at its job of providing the best resources to the UK population. One of the reasons that it is failing is that it doesn’t understand what its purpose is and has no measures of success.

One of the recommendations that Martha Lane Fox gave in her review was that there should be a CEO of Digital. Now that Chris Chant has been appointed as an interim, the first job he should do is work out how to measure success and imprint this across all stakeholders.

Here I am giving him a hand by making some recommendations…