A quick response pays dividends
Focusing on responsive design should be seen as an essential component of a brand’s ecommerce strategy, as enhanced usability leads the way in driving conversion rates.
The fact that five leading brands have seen significant sales increases as a result of taking this approach demonstrates that it’s something that is worth investing time in.
It is also important to highlight the benefits of responsive design from an SEO perspective, as this enhanced usability becomes redundant if the website isn’t highly visible within search engine rankings.
With responsive design, there is no need for a specific mobile domain, meaning all site equity can reside on one top-level domain (TLD).