Soon the strategy of “I tweet, so pay me big bucks to send a couple tweets for you” will be a thing of the past (if it isn’t already). Social media is settling down after its wild west days as companies begin to apply analytics and insight to gauge ROI. But why is there still question over how to apply measurement to social media as marketers would do for any other channel?
Next Tuesday (December 11, 2012), Richard Jones, CEO at EngageSciences, will host the upcoming JUMP Webinar: Dyspelling the Myths of Social Marketing ROI. We spoke with Jones to give you a little taste of his thoughts on social media ROI measurement and what’s in store for the future.