How Google knows what we’re thinking: enhanced campaigns and session-based search
The way we search for things is changing. We don’t use keywords on their own anymore; we ask questions of Google in a more conversational way.
Google is getting better at understanding the context of what we’re looking for, and developments like Knowledge Graph and enhanced campaigns are a direct result of that contextual understanding.
As a result, what advertisers do in AdWords is changing too.
We’re six weeks or so into the migration of retailers’ product listings on Google to the new Google Shopping.