Andre Reynolds

About Andre Reynolds

Super Bowl ads 2013: Touchdowns & let downs

It’s that time of year again.  A time where teams come together, exhibiting strategy, tactics, and know-how to attempt to rank above others. A time where lots of careful planning and execution boils down to a “make it or break it” finale. That time of year is Super Bowl Ad season, of course.

While many advertisers gave it their best shot, only a few reigned supreme. Though there has been plenty of analysis of this topic, here’s my recount on the good, the bad and the awkward.