Can dynamic pricing be a headache for brands?
Calvin Klein recently partnered with Amazon Fashion to launch holiday pop-ups in LA and New York, featuring exclusive product ranges.
The physical stores were supported by a new online shop – amazon.com/mycalvins – where additional products were available. In-store consumers were able to engage with a range of new Amazon technology, including instant access to online product reviews. All very cool, high-tech… a great fit for both brand and retailer.