Andy Betts

About Andy Betts

The UK and US digital markets: content, search, and social

Culture and the consumer fuel content strategy. Content strategies are the catalyst that fuel our digital, search and social efforts.

In part two of this series we take a deep dive into the differences in trends, habits and resulting digital strategies across the UK and US markets.

Transformation in digital marketing: five ways to work

It is not so much a revolution but a rapid evolution and digital transformation.

The growth of digital media, the convergence of paid, owned and earned media practices and the rapid growth and adoption of mobile and video have fueled change in the way we work in 2013. 

If you add to this equation the technological changes and innovation and the catalyst that is social media and content marketing it becomes apparent that dealing and adapting to change is a digital marketing necessity rather than the option that it used to be. 

Northern lights on search and social: Bing, Google, Twitter and Dell at #RIMC13

For Game of Thrones fans Iceland provided the beautiful background for one of the most unique conference experiences ever. 

Today, many of the leading experts on search and social gather to share content and insight at the Reykjavik Internet Marketing Conference (RIMC).

Thought leaders and industry experts from across the Globe talk us through “Seven search Kingdoms” that help make up the online marketing space in 2013: Search, SEO, Social, Content, Mobile, Local and Video. 

The conference organized by Kristjan Mar Hauksson and Nordic Emarketing is a two-day boot camp with great speakers and fantastic content focusing on search and social. 

Brands from across the globe gather to share insight and the epic list includes speakers from Bing, Google, Dell, Twitter, AOL, Spotify, SAP and iCrossing. 

Econsultancy’s very own Ashley Friedlein has spoken in the past at RIMC as it now marks its 10th anniversary!

I asked the experts on their top tips for managing search and social in 2013….

Three examples of the psychology of social networks influencing user behavior

As the social media landscape has evolved, marketers have focused on the trends and psychology of sharing.

However, as the market changes, there may be a tipping point as to how much media we actually want to consume and share. 

So how do social media platforms impact consumer behavior? And how and why do social media networks such as LinkedIn, Facebook and Twitter continue to influence us?