Ratings and reviews are invaluable for online and in-store sales, web engagement, SEO, customer service, reducing returns, merchandising, marketing, and product development, as we discovered in this previous article.
Research studies show the importance of reviews and ratings on the path to purchase. Online customer reviews can have a major impact on the business of retailers and a host of other companies (on and offline).
That’s why you may need a role or a team responsible for managing reviews, ratings, questions and other consumer-generated content (CGC).
Wow. With affiliate marketing I can get more than 12x return for every cent I pay a publisher? Now that’s what I call ROI. Show me where I sign.
Stop. Breathe. If you just rush off and join any old affiliate network without due preparation chances are you’re going to be disappointed.
In 2007 founder and then ASOS CEO Nick Robertson called the affiliate business to order, describing some of its members as “grubby”.
10 years on the affiliate business is bigger, more reputable and driving good ecommerce sales. But it is still a business that is cloaked in a shroud of secrecy and invisibility.
People will unsubscribe from your email list – maybe 25% or more – accept it. Don’t fight it. If they want to leave, it’s probably your fault.
In this post we examine the hotchpotch of opt-in and opt-out methods deployed by the leading supermarkets in the UK and globally used to obtain customer consent to add them to their email marketing lists during registration and checkout.
As retailers reassess their consent strategy, it would be prudent to examine the methods used by competitors, ideally incorporating customer feedback and testing, to adopt the best approach.
Survey after survey puts email marketing as top dog among digital marketers for effectiveness and return on investment (ROI). But getting web site visitors to subscribe to receive emails can be tricky.
This article will look at the different techniques used by websites – predominantly retailers – to improve signup rates above the magic 2%. And remember, Econsultancy subscribers can download our Fundamentals of Email Marketing report.
Websites big and small are (or should be) re-evaluating their search strategy, as Google turns its back on site search.
Both Google Search Appliance (for bigger sites and enterprise search) and Google Site Search (for smaller sites) are now on the way out.