As a discipline, content strategy isn’t suited to rigidly standardised processes. Different businesses have radically different needs around content planning, creation and governance.
This means that a successful content strategy will always be customised, using the best tools for the job at hand.
This lack of a standard methodology can make beginning a content strategy a daunting proposition – whether you’re creating the strategy internally or hiring an external content strategist.
Fortunately, there’s one step that almost all strategists agree should come first: a content audit.