Internal communications has always taken a backseat when it comes to business priorities.
External comms however has always been a big focus, as companies put their efforts into keeping customers happy without necessarily thinking how much of an impact their employees can have on their success.
Some content is so flat and boring that it can be hard to read.
No one wants to be faced with an article that is corporate, uninspiring, and feels like it has been written by a robot.
A lot goes into creating that perfect piece of content.
With so many brands now recognising the importance of producing regular, fresh, and high quality content though, it can sometimes feel like you’re simply churning out great work that gets forgotten the very next day.
Yesterday Google announced that it was going to be completely restructured and sit as a subsidiary of its new parent company, Alphabet.
Incorporating a range of psychological principles into your content marketing and sales strategy is a no-brainer.
Knowing what makes your customers tick and how you can influence their purchasing behaviours and decisions is crucial when developing in-depth content marketing strategies.
Earlier this year, Google announced that it would expand its use of ‘mobile-friendliness’ as a ranking signal on 21 April 2015.
Meerkat has an opportunity to change social media forever and make a big impact on digital marketing.
Here are just a few creative ways brands can add Meerkat into their marketing mix.