Disrupting loyalty: How can hotels become enablers, not just destinations?
Location is everything in the hotel world.
But are hotels doing enough to make the most of their locations and enable better experiences for guests?
Location is everything in the hotel world.
But are hotels doing enough to make the most of their locations and enable better experiences for guests?
Hotel stays can be incredibly frustrating.
So, how can digital tools be used to make them more convenient?
My aim with these articles is to cover some of the most important needs in hospitality and explore how brands can use digital touch points to deliver.
In the first of this series of articles I covered the need for recognition and in this article I’d like to focus on personalisation.
Spend enough time in hotels and you’ll realise that your needs are varied and many.
Unless you’re getting five-star treatment, living away from home can be a frustrating experience at the best of times. At the worst, it can be total hell.