The Covid-19 pandemic is changing the world as we know it: borders are closed and countries in lockdown, many events are cancelled or postponed. In short, things won’t get back to normal anytime soon.
With the traditional plethora of Christmas retailer TV adverts hitting our screens in the lead up to the festive season, there’s a sense of nervousness behind all the jollity.
Heading into a recession, experience tells us that customers will be looking at more ways to save on their spending, whilst brands will be looking to save on their media spend.