Ashley Burgess

About Ashley Burgess

Tracking across devices with new Google Analytics

At the end of 2012, Google introduced some genuinely cool changes to its Analytics products.

These were the kind of changes that get whoops from the audience when announced at the Google event in California (although in the UK the reception was predictably more… British). 

The big thing is a new tracking method: user-centric, multi-sessional, multi-device tracking…

The changing role of the web analyst

The role of the web analyst has changed dramatically, with a diversity of work that didn’t exist two or three years ago. 

For the sake of our sanity I set about trying to define the role of the web analyst.

Introducing Google Analytics Multi-Channel Funnels

Some call it multi-touch attribution, others call it engagement mapping. Google calls it Multi-Channel Funnels and it has to be one of the biggest talking points in online marketing measurement circles today.

Whatever you want to call it, it is now live in limited pilot for some lucky Google Analytics customers.