Why simple, down-to-Earth content is booming amongst China’s influencers
Key opinion leaders, or KOLs as they’re called in China, are a primary touch point for brands in China, where the average internet user spends 27.7 hours per week online.
Ashley Galina Dudarenok
Zhihu: China’s Q&A social platform that’s ripe for brands
When it comes to digital marketing in China, people tend to think of WeChat, Weibo or new favourite, Douyin (Tik Tok).
It seems that creating a prominent profile on these platforms has become a standard requirement for brands wanting to market themselves to a Chinese audience. But despite their popularity, are they really ideal platforms for everyone?
Chinese marketing trends in 2018: What Western brands need to know
With the largest middle class in the world, China is an attractive market for Western brands. However, brands face various challenges marketing in this dynamic and fast-changing market.
China has a unique digital landscape, consumers have distinctive purchasing behaviours and there’s intense competition between homegrown and foreign brands.
‘New retail’ to VR: The hottest digital technologies in China that you should know about
For a long time, China had been called the world’s factory for manufacturing and assembly – which seems to be unrelated to creativity.
However, Chinese information technology has grown at an amazing speed in recent decades and has taken over industries like mobile payment, ecommerce, express service and online investment products.
What should you know about China’s booming technology?