Assaf Henkin

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Content marketing best practice: three examples

The end of last year saw Forbes comment that “brand marketers who develop focused content plans with clear objectives in 2013 will reap the rewards that content marketing can deliver for many years to come”.

Certainly 2013 has so far seen a variety of how-to guides explaining the key considerations for successful content marketing campaigns.

However, the reality of mounting a content marketing strategy is often different to the theory.