Azeem Azhar

The social marketing OS and its ecosystem

Enterprise software is now about marketing. According to a frequently cited report, the CMO will spend more money on technology than the CIO by 2017.

How the CMO spends is now a strategic issue. Here is how to think about it…

Segmentation is one of the key weapons of the success marketer.

It’s allowed them to get the right messages and products to the right people. It’s a core part of the marketer’s tool kit.

So what can marketers learn from segmenting their social audiences?