Ben Liau

About Ben Liau

Switching email providers: eight steps for Australian businesses

It’s no secret that in the last few years many major email service providers (ESPs) have set up an Australian presence, offering businesses access to a variety of advanced email marketing features, along with local client support. 

Additonally, it’s also widely acknowledged that email is an important marketing channel for any business – often being the most-utilised digital channel by marketers – but within this, partnering with the right email service provider is crucial to success.