Why marketers who embrace altruism will get what they wish for this Christmas
Quantcast MD Ben Murphy looks at three trends in consumer attitudes towards Christmas 2020 and what they mean for marketers.
Ben Murphy
Machine learning in online advertising: the importance of first-party data and lookalike audiences
Fuelled by the availability of large data sets, cheap cloud computing power and growing confidence among marketers, machine learning is radically changing the marketing function and the way advertisers can reach their audiences.