I had the pleasure of hosting the Tech Trailblazers session last week at the two-day Festival of Marketing in London’s east end.
We had number of fantastic speakers and there was an interesting panel with four innovation experts giving their point of view on what innovation is and what it is not!
We use email in our everyday lives and it has certainly been around for a while, since 1972 courtesy of Raymond Tomlinson.
Email allowed us to seamlessly send electronic communications then, and today it is a common marketing tool to drive customer engagement.
So why is email seen as the poor relation in the world of digital marketing?
What is the ideal structure to enable a rapid and result orientated team which are customer focused?
Can we really access of all data we have on customers and make decisions on the fly?
Here, I discuss the types of data which is available and describes how the single individual view is emerging as the way forward, not the ever dependant single customer view.