Ben Staveley

About Ben Staveley

E-commerce: focus on the details to keep the edge

With shopping on the high street often a nightmare of crowded stores, overfilled car parks and pricey petrol, the online equivalent is more appealing than ever for UK consumers. But etailers need to be careful as small details like delivery costs are still slowing the progress of uptake.

Back in 2008, a survey conducted by PayPal and comScore indicated that 43% of shoppers abandon their shopping carts because of unexpectedly high delivery charges. Meanwhile, 61% of online shoppers, according to Forrester Research, prefer to shop with retailers that offer free delivery.

Three years on and you can bet these stats will be even higher.

Seven tips for embracing social commerce

Social
commerce is being tipped as one of this year’s major online growth areas.

With
Groupon now officially the fastest growing company ever and retailers
announcing new Facebook stores on a weekly basis, the tipping point seems to
have been reached.