Bethan Rainford

About Bethan Rainford

Bethan Rainford is the Paid Media Team Lead at Vervaunt, an eCommerce consultancy and paid media agency based in London. Bethan runs the paid media team at Vervaunt and has been working in paid media for over 5 years, managing search, social and digital advertising activity for a host of well-known brands, including Lulu Guinness, MUJI, BMW, LUSH and lots of others.

Article AI/Machine learning

PPC: When automation may not be the best option for retailers

Advertising platforms are offering more automation tools. However, it is important to look at the bigger picture and not always view channels in isolation. There are several key examples when automation may not be the best solution for retailers using paid search.