Bill Sickle

About Bill Sickle

Bill Sickle is Customer Experience Insights Lead at The Stem. He has 20 years of deep professional market research experience focusing on customer experience, first at Walker Information and more recently at Eli Lilly & Company.

Article Customer Experience

Why measuring customer experience (CX) matters in pharma

It’s not rocket science. We all want to interact with companies that give us positive experiences and we avoid those that don’t!