Björn Darko

About Björn Darko

Björn Darko is VP of Product at Searchmetrics, the global provider of software and services for search and content optimisation. He is passionate about SEO and content marketing and is an active speaker at digital marketing events and conferences.

Article SEO

Why search data doubles as valuable market research

Björn Darko, VP of product at Searchmetrics, explains the power of search data, which some brands are exploring, and how it can be added to your market research armoury to support insight and decision making

Article Search Marketing

Six ways search data can drive content marketing success

Björn Darko, VP Product, Searchmetrics, sets our six ways to use search data in pursuit of content marketing success.