Bryan Eisenberg

About Bryan Eisenberg

Optimize your time: the future of conversion rate optimization

Almost two decades ago, Jeffrey and I started evangelizing the notion that your conversion rate is a measure of your ability to persuade visitors to take the action you want them to take.

Good companies know how to persuade visitors, but legendary companies better understand their visitors and their desires, and do more than simply satisfying those desires.

Great companies find ways to delight them along their journey. This is sometimes labeled as ‘flow’ in the UX world.

In other words, conversion rate optimization is a critical discipline, but by itself, will it be able to transform a good company into a legendary one?

How to use Google Voice to increase reorders

I just received an email from nutritional supplement retailer Jigsaw Health, about a new program they offering their existing customer base.

After speaking to President and Co-Founder Patrick Sullivan Jr, I learned that 80% of their monthly revenue comes from returning customers (and they don’t even offer an auto-ship program).

How? By setting up Google Voice so that repeat customers can place orders via text message. Let’s take a look at how this works…

Omniture’s acquisition by Adobe has people saying “Huh?”

On the heels of Adobe’s quarterly earning call, where they announced the grim news about software sales, they also announced the acquisition of Omniture. Is this a play to be a player in the analytics market, to have a strong presence in the SAAS space, to take advantage of Omniture’s recurring revenue model, or something else?