Why a digital world needs physical retail
There’s no question that digital has disrupted shopper behaviour at a fundamental level and seismic scale; so much so that many shoppers no longer see digital channels as ‘digital’ – they just ‘shop’.
There’s no question that digital has disrupted shopper behaviour at a fundamental level and seismic scale; so much so that many shoppers no longer see digital channels as ‘digital’ – they just ‘shop’.